사회교환이론을 적용한 남녀간 카지노인식 연구 (Resident's Perceptions on Casino between Male and Female Groups using Social Exchange Theory)

서지정보

· 발행기관 : 한국호텔관광학회
· 수록지 정보 : 호텔관광연구 / 9권 / 4호 / 174 ~ 186페이지
· 저자명 : 이충기, 정병웅, 김정만

초록

This study attempts a comparative study of residents' perceptions on casino development between male and female groups in the Kangwon Land casino communities, using a social exchange theory. A factor analysis was used to delineate underlying dimensions of casino impacts and then regression analysis was employed to investigate the effects of casino impacts, benefit, and attachment on support level between male and female segments based on a social exchange theory. The results of factor analysis delineated six underlying dimensions: negative social impact with direct gambling costs, negative social impact with indirect costs, negative environmental impact, positive social impact, positive economic impact, and negative economic impact. A set of regression models were used to explore any similarities and dissimilarities between male and female segments. The results of regression analysis indicate that three factors of negative social impact with indirect gambling costs, positive social impact, and positive economic impact were significantly related to support level in the two segments. Benefit and community attachment were also found to influence support level in the two segments. Furthermore, the result of Z-test shows that coefficients of positive economic impact were significantly different in benefit factor between male and female segments.

영어초록

This study attempts a comparative study of residents' perceptions on casino development between male and female groups in the Kangwon Land casino communities, using a social exchange theory. A factor analysis was used to delineate underlying dimensions of casino impacts and then regression analysis was employed to investigate the effects of casino impacts, benefit, and attachment on support level between male and female segments based on a social exchange theory. The results of factor analysis delineated six underlying dimensions: negative social impact with direct gambling costs, negative social impact with indirect costs, negative environmental impact, positive social impact, positive economic impact, and negative economic impact. A set of regression models were used to explore any similarities and dissimilarities between male and female segments. The results of regression analysis indicate that three factors of negative social impact with indirect gambling costs, positive social impact, and positive economic impact were significantly related to support level in the two segments. Benefit and community attachment were also found to influence support level in the two segments. Furthermore, the result of Z-test shows that coefficients of positive economic impact were significantly different in benefit factor between male and female segments.

참고자료

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