러시아 게임 산업의 현황과 전망 (Current Status and Prospects of Russian Game Industry)

서지정보

· 발행기관 : 한국슬라브․유라시아학회
· 수록지 정보 : 슬라브학보 / 33권 / 4호 / 97 ~ 132페이지
· 저자명 : 송정수, 김세일

초록

According to experts, the size of the Russian game market in 2018 will reach about $ 1.7 billion. As of July 2018, Russia has about 65.2 million gamers and is ranked 11th place in the world in terms of the size. The Chinese market is ranked the first place in the world in terms of market size. On the contrary, this means that the market has already reached saturation. Moreover, next year the ‘Shutdown’ system will be implemented in China which will cause a period of stagnation for a while. In the United States and the European games market, where the game culture has already been established to some extent, it is expected to maintain its current level if there are no special issues.
In terms of revenue, Russia ranks 11th in the world, but it is the fifth largest market in the world, based on the total population and the number of internet users. However, the Russian game market is undervalued in many respects. Given the population who can switch to gamers all the time and the penetration and accessibility of the internet, Russia can be called a new blue ocean of the game market. It is a market that will replace the Chinese, US, and European game markets, which are already in a saturated or stagnant period. In the future, it can be regarded as one of the most promising markets in the Europe.
In this article, we analyze the developments and changes of the Russian game market from 2010 onwards, when the Russian game industry started its full-scale development, and analyze the characteristics of the Russian game market. Based on this, we would like to infer the development potential and prospects of the Russian game industry in the future. The analytical data and forecasts of this paper can be used primarily to identify the present state of the Russian game industry. Furthermore, it will provide various information for establishing detailed strategies which relates to localization of games and its marketing when Korean companies enter the Russian game market in the future.

영어초록

According to experts, the size of the Russian game market in 2018 will reach about $ 1.7 billion. As of July 2018, Russia has about 65.2 million gamers and is ranked 11th place in the world in terms of the size. The Chinese market is ranked the first place in the world in terms of market size. On the contrary, this means that the market has already reached saturation. Moreover, next year the ‘Shutdown’ system will be implemented in China which will cause a period of stagnation for a while. In the United States and the European games market, where the game culture has already been established to some extent, it is expected to maintain its current level if there are no special issues.
In terms of revenue, Russia ranks 11th in the world, but it is the fifth largest market in the world, based on the total population and the number of internet users. However, the Russian game market is undervalued in many respects. Given the population who can switch to gamers all the time and the penetration and accessibility of the internet, Russia can be called a new blue ocean of the game market. It is a market that will replace the Chinese, US, and European game markets, which are already in a saturated or stagnant period. In the future, it can be regarded as one of the most promising markets in the Europe.
In this article, we analyze the developments and changes of the Russian game market from 2010 onwards, when the Russian game industry started its full-scale development, and analyze the characteristics of the Russian game market. Based on this, we would like to infer the development potential and prospects of the Russian game industry in the future. The analytical data and forecasts of this paper can be used primarily to identify the present state of the Russian game industry. Furthermore, it will provide various information for establishing detailed strategies which relates to localization of games and its marketing when Korean companies enter the Russian game market in the future.

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