1. Starbucks' Ansoff Matrix Starbucks has used various expansion strategies with creativity to become a multinational corporation. The Ansoff Matrix shows that despite Starbucks' weaknesses in product development and diversification, the business has strength in market penetration through new strate...

1. Co-branding Co-branding is a branding strategy that utilizes two or more brands to promote or produce a shared product or service. Co-branding can involve the creation of a new and specialized product, range, or product variant, or even partnering for an event or campaign. It can involve the shar...