1. Co-branding Co-branding is a branding strategy that utilizes two or more brands to promote or produce a shared product or service. Co-branding can involve the creation of a new and specialized product, range, or product variant, or even partnering for an event or campaign. It can involve the shar...

1. Co-Branding Co-branding is a branding strategy that utilizes two or more brands to promote or produce a shared product or service. The purpose of co-branding is to combine and leverage the strength, awareness, and positive associations of multiple brands, and transferring those qualities across t...