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LG 스타일러 figurative language poem brand community 소비자행동론 consumer decision making large problem type marketing research perceived usefulness

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"Consumers' Intention to use" 검색결과 1-20 / 199건

Comparative Analysis of Intention to Use Toward Smartphone Between Korean and Chinese Consumers (Comparative Analysis of Intention to Use Toward Smartphone Between Korean and Chinese Consumers)

figure out what really drives the intention to use smartphones across Chinese and Korean users. The ... . The results classify perceived enjoyment appears statistically significant on intention to use of ... omparative similarities and differences on the intention to use toward smartphone to manufacturers and

논문 | 29페이지 | 무료 | 등록일 2025.06.08 | 수정일 2025.06.10

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Perceived Severity of and Vulnerability to COVID-19 and Consumers’ Intention to Use Online and Mobile Shopping (Perceived Severity of and Vulnerability to COVID-19 and Consumers’ Intention to Use Online and Mobile Shopping)

한국생산관리학회 신호정, 이상훈, 박수훈

논문 | 24페이지 | 무료 | 등록일 2025.03.19 | 수정일 2025.03.28

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Research on the Influencing Factors of the Intention to Use E-CNY APP in the Personal Consumer Market (Research on the Influencing Factors of the Intention to Use E-CNY APP in the Personal Consumer Market)

urrency of central banks. This paper aims to study the influencing factors of the use intention e-CNY ... usefulness, policy driving and use intention as variables. Meanwhile, we collected data in the form of a ... discussed the influencing factors of the use intention e-CNY in the personal consumer market. The

논문 | 15페이지 | 무료 | 등록일 2025.05.25 | 수정일 2025.05.27

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The Effects of Branded App Engagement Motivations on Consumer Experiences and Continuous Intention to Use- Focusing on the Consumer-Brand Engagement Perspective - (The Effects of Branded App Engagement Motivations on Consumer Experiences and Continuous Intention to Use- Focusing on the Consumer-Brand Engagement Perspective -)

사단법인 한국브랜드디자인학회 동 초, 권민택

논문 | 10페이지 | 무료 | 등록일 2025.04.13 | 수정일 2025.05.09

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A Study of Information Sources Influencing the Perceived Risk of Consumers and Intention to Use Online accommodation Sharing Business: Focused on Airbnb (A Study of Information Sources Influencing the Perceived Risk of Consumers and Intention to Use Online accommodation Sharing Business: Focused on Airbnb)

perceived risks relate to the intentions of using Airbian Tobi, as typified by shared accommodation ... examine how perceived risks relate to the intentions of using Airbian Tobi, as typified by shared ... experiencing a variety of risk factors in using the online sharing platform. Therefore, the purpose of

논문 | 22페이지 | 무료 | 등록일 2025.05.25 | 수정일 2025.05.27

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소비자의 치유농업 이용의도에 관한 영향요인 연구 (A Study on Factors Influencing Consumer’s Intention to Use Care Farming)

이 필요하다. This study investigates factors influencing consumer intention to use care farming to ... -point Likert scale. Variables include intention to use, demographic factors, obstacles(lack of time, c ... ustainability significantly affect the intention to use care farming. This study suggests providing

논문 | 9페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.06.04

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모바일 결제 서비스의 사용의도에 영향을 미치는 요인에 관한 연구 (Understanding Consumers' Intention to use Mobile Payment Services: The Perspective of University Students)

한국산업경제학회 김승운, 수실 쿠마르 무나, 강희택

논문 | 28페이지 | 무료 | 등록일 2025.05.01 | 수정일 2025.05.15

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사회적 배제 경험이 소비자의 신기술 사용 의도에 미치는 영향 (The Effect of Social Exclusion on Consumers’ Intention to Use New Technology)

confirm the effect of social exclusion on the intention to use new technologies (e.g., VR, MR, or ... demonstrated that the group who experienced social exclusion showed less intention to use new technologies ... exclusion affects consumers’ prevention focus, reducing the intention to use new technologies.Results

논문 | 13페이지 | 무료 | 등록일 2025.06.01 | 수정일 2025.06.05

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ESG 경영활동이 소비자 신뢰와 이용의도에 미치는 영향 (The Impact of ESG Management Activities on Consumer Trust and Intention to Use)

orate ESG (Environmental, Social, Governance) activities on consumer trust and intention to use. ESG ... activities influence consumer trust and how this trust, in turn, affects the intention to use. The results ... trust positively affects the intention to use. Third, ESG activities positively influence the intention

논문 | 21페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.06.04

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건강신념모델을 활용한 소비자의 코스메슈티컬 사용의도 연구 (A Study on Consumer Intention to Use Cosmeceutical Products Using the Health Belief Model)

severity and perceived susceptibility have a significant effect on intention to use cosmeceuticals ... intention to use cosmeceuticals. Third, among the health belief model variables, self-efficacy sign ... ificantly impacted the intention to use cosmeceuticals. Finally, the moderating effect of consumer cues

논문 | 24페이지 | 무료 | 등록일 2025.05.29 | 수정일 2025.06.05

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친환경 라이프스타일 매장 이용의도에 따른 소비자 유형에 대한 연구 (Consumer Typology Based on Intention to Use Eco-friendly Lifestyle Store)

attractiveness of the store is important because it predicts the intention to use the eco-friendly ... , this study is to confirm whether consumers can be typed according to the intention of eco-friendly ... %) depending on the intention to visit, stay, and purchase. Second, the factors affecting the

논문 | 24페이지 | 무료 | 등록일 2025.07.11 | 수정일 2025.07.19

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중국 소비자들의 인텔리전트 익스프레스 락커 지속사용의도에 관한 연구: TAM을 적용한 실증연구 (Using a Technology Acceptance Model to Empirically Examine Chinese Consumers’ Intention to Use Intelligent Express Lockers)

한국SCM학회 엄금철, 김영길, 허재강

논문 | 8페이지 | 무료 | 등록일 2025.04.17 | 수정일 2025.05.10

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Study on the difference in the Social Commerce use of Korea and China Consumer: Consider factor, shopping value, purchase satisfaction and intention to revisit (Study on the difference in the Social Commerce use of Korea and China Consumer: Consider factor, shopping value, purchase satisfaction and intention to revisit)

한국디지털정책학회 김은희

논문 | 9페이지 | 무료 | 등록일 2025.04.15 | 수정일 2025.05.09

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u-health 웨어러블 기기 소비자 이용의향 결정요인 분석 (Analysis on the Determinants of Consumers' Intentions to Use u-health Wearable Devices)

identify determinants of consumers' intention to use u-health wearable devices. This study utilized survey ... of consumers' intention to use by adopting ordered probit model. The survey included demographic ... aged people have higher intention to use for u-health wearable device. Further, consumers suffering c

논문 | 21페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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카셰어링 이용의도 결정요인에 관한 연구: 소비자혁신성의 조절효과 (A Study on Determinants of Intention to Use Car Sharing: Moderating Effect of Consumer Innovativeness)

onsumers have more intention to share car service with higher perceived economic value and perceived s ... risk on the sharing intention, and the innovativeness has the tendency to share the car-sharing, even ... concept that using a goods efficiently by exchanging, sharing and renting. It has emerged as an

논문 | 18페이지 | 무료 | 등록일 2025.07.12 | 수정일 2025.07.19

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중국소비자의 유료온라인 동영상 서비스 이용의도 : 기술수용모델을 중심으로 (Chinese Consumers' Intention to Use Paid Online Video Services : Focused on E-TAM Model)

having the most impact on satisfaction and user intent to pay for online video services. The system ... tudy. We used the Aiqiyi platform to analyze the actual user status over 6 months to 1 year. Second ... reviewed the factors having the most impact on satisfaction and user intent to pay for online video s

논문 | 21페이지 | 무료 | 등록일 2025.06.13 | 수정일 2025.06.17

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기업 페이스북 팬페이지의 지속적 사용의도: 팬페이지 특성과 소비자 특성을 중심으로 (Intention to Continue Using Facebook: Fan-page Fan-page and Consumer Characters)

한국광고홍보학회 임지은, 최서윤

논문 | 25페이지 | 무료 | 등록일 2025.05.14 | 수정일 2025.05.21

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소비자 심리적 특성과 디파이 서비스 특성이 금융소비자의 디파이 서비스 사용의도에 미치는 영향에 관한 연구 (Effect of Psychological Aspects of Consumers and Decentralized Finance Service Characteristics on Financial Consumers’ Intentions to Use Decentralized Services)

system toward a state of borderlessness. In this article, we attempt to understand the intention to use ... of both psychological aspects of consumers and DeFi service characteristics on the intention to use ... 으로 파악되었다. Commonly referred to as “DeFi,” decentralized finance is designed to provide important

논문 | 9페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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한국과 중국 소비자의 비대면 식품구매서비스 이용의도 비교연구: 서울과 베이징 소비자를 중심으로 (A Comparative Study on the Intention of Korean and Chinese Consumers to Use Non-face-to-face Food Purchase Services: Focusing on Seoul and Beijing Consumers)

Model, Planned Behavior Theory, this study aims to identify how intentions to use non-face-to-face s ... and intention to use non-face-to-face services was higher than the average level, and there was a s ... ocial, technical, and personal factors significantly influenced the intention to use non-face-to-face

논문 | 24페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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노인복지시설에 대한 노인소비자의 요구도와 이용의도: 울산광역시 노인소비자를 중심으로 (A Demand and An Intention to Use at Welfare Facilities for the aged Consumers in Ulsan)

and an intention to use at the welfare facilities for the aged consumers, and to analyze the ... differences between independent variables and a demand and an intention to use at the welfare facilities ... follows. First, for the aged consumers in Ulsan, the level of intention to use was generally lower than

논문 | 18페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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