맘마미아 마케팅 분석, stp분석
- 최초 등록일
- 2008.11.01
- 최종 저작일
- 2008.10
- 3페이지/ MS 워드
- 가격 1,500원
소개글
맘마미아 마케팅 분석입니다.
영문이고, 표지포함 입니다.
목차
1. segmentation
2. targeting
3. positioning
4. analysis from marketing point view
본문내용
From the marketing point of view, the reason of success of “Mamma Mia!”
a. Considering place (one of the 4P), Mamma Mia released little earlier as a form of charged preview against official release date right before Chuseok. This is a kind of abnormal opening. However, due to this abnormal-early-opening strategy, Mamma Mia could use ‘by word of mouth’ strategy to attract viewers and to secure more screen relatively to competing movies during Chuseok holiday. As a result, they can get a lot of audiences during beginning part.
b. Considering promotion (one of the 4p as well), (1) marketers of Mamma Mia used issue making strategy and it worked. They made people who were thirties to fifties recall old times by using ABBA on advertisement of Mamma Mia. Furthermore, (2) they provide future audiences continuous stimuli to trigger motivation to watch through web and mass media. These strategies also help marketers to get other audiences.
–Left- web advertisement “Mamma Mia!” 23th.October. (Mamma Mia released at late August)
참고 자료
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