원더걸스 마케팅 성공사례<영문레포트>
- 최초 등록일
- 2008.09.01
- 최종 저작일
- 2008.06
- 2페이지/
한컴오피스
- 가격 1,000원
소개글
팀과제로작성하였습니다.
목차
I. Introduction
II. `Retro`(Bock-go in Korean)
III. Lolita syndrome
III. Insider-Outsider Analysis
IV. What we felt from `Tell Me` dance?
V. Conclusion
본문내용
I. Introduction
Wonder Girls is one of the project group of JYP Entertainment, managed by Park Jin-young, a famous singer in Korea. This group is made up of five girls, and each girl is drafted by various auditions(E. g. Talent upbringing project - The challenge of 99% in 2001, broadcasted by SBS). The debut song is `Irony`(Feb. 13th, 2007), which is released as a single album. The reaction of the consumer was `very hot`. Recently, the group put its first standard album on the record market. The main title, `Tell me`, is the `very very hot` issue in the entertainment section. People hear and sing this song, see and dance after the dance, and even make UCCs. We tried to find why they are so enthusiastic over `Tell Me`, and the Wonder Girls.
II. `Retro`(Bock-go in Korean)
The recent american pop trend is `Retro`. The famous singers following this wave are Madonna, Christina Aguilera, and so forth. Park Jin-young, the CEO of the JYP entertainment, captured this point, and adapted to Korean music market.
We divided the people who enjoy this music into two groups to find the reason why `Retro` became popular in Korea.
참고 자료
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