코카콜라 기업 보고서(영문)/코카콜라의 역사, 상품, 고객, 경쟁자, 위치, 목표 등/기업영어/영문보고서
- 최초 등록일
- 2008.05.31
- 최종 저작일
- 2008.05
- 11페이지/
한컴오피스
- 가격 2,000원
소개글
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목차
<Coca-cola>
1. Company History
2. Products
- Kind of coke
- Global popular products
3. Custormers
4. Competitors
- Local competitors
- Domestic competitor
5. Presence in Korea
- How much business does the company do in Korea?
- Does the company have stores, offices, research centers, or factories in Korea?
- If the company sells its products in Korea, what is their market share?
- How do Koreans perceive the company?
6. Results and Future Plans
- Recent History
- How is the company doing at the moment?
- What are the goals for the company over the next few years?
본문내용
< Company History >
1886 - 1892
Constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs` Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed. This new drink was something special. So Jacobs` Pharmacy put it on sale for five cents a glass. Pemberton`s bookkeeper, Frank Robinson, named the mixture Coca-Cola®, and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day.
A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created.
Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company`s first president, and the first to bring real vision to the business and the brand.
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참고 자료
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