Case Analysis of LIVERPOOL FOOTBALL CLUB

소개

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목차

Ⅰ. ANALYSIS OF EXTERNAL ENVIRONMENT
1. The Task Environment
2. The Broad Environment

Ⅱ. ANALYSIS OF INTERNAL ENVIRONMENT
1. The Structure
2. Organizational Culture
3. Resource & Resource Dependence
4. Environmental Uncertainty

Ⅲ. PROS AND CONS OF CURRENT STRATEGIES
1.LFC's Current Strategies
2.The Pros of Current Strategies
3.The Cons of Current Strategies

Ⅳ. SUGGESTIONS FOR STRATEGIES

본문내용

LFC's financial resources are TV match revenues, merchandise sales rights, sponsorships, ticket sales, tour programmes and sales profits from other facilities such as the on-site museum and convention hall. Its Human resources are the players, the manager and the coaching staff. In conclusion, LFC is dependent on 'Money and Personnel'.
LFC tackles resource dependence through Strategic alliances with its sponsors. It contracts Reebok to efficiently deal with the management of sports kit sales and contracts Orange to provide its mobile technology in all of LFC's internet-based programmes. LFC also undergoes Co-optation with Granada Media Group of which the chairman owns about 8% of LFC shares. This secures the club's advertising abilities and channels for publicity. To promote its social activities and help create a more positive image, the PR Dept.

참고자료

· 1.Organization Theory and Design
· 8th edition Richard L.Daft
· 2.Latest updated Liverpool official website and other sources branched from different sites and books
· 2.Organizational Behavior and Management
· 6 edition Ivancevich Mantteson