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영문으로된 유로디즈니 국제 마케팅 전략 분석 레포트입니다.

목차

INTRODUCTION-EURODISNEY ?A THEME PARK
PROBLEMS FACED BY EURODISNEY
CORPORATE OBJECTIVE
MARKET STRUCTURE
BARRIERS TO ENTRY
INDUSTRY COMPETITORS
SUBSTITUTES
POWER POSITION OF SUPPLIERS
BARGAINING POWER OF BUYERS
CONCLUSIONS
THE COMPETITIVE ADVANTAGE
MARKET SEGMENTATION
MARKETING MIX COMPONENTS
FINANCIAL SITUATION
SWOT ANALYSIS
STRENGTHS & WEAKNESSES
OPPORTUNITIES & THREATS
ALTERNATIVES
ASSESSMENT OF ALTERNATIVES
RECOMMENDATIONS
REFERENCES

본문내용

Designed to be the biggest theme park of all it had previously built, Disneyland Resort Paris, formerly known as EuroDisney SCA opened its doors in April 1992 to Europe hoping for magical moments to come for its future years. Just a short time after it opened its doors, reality proved to be not so magic. By summer 1994, EuroDisney had lost more than $900mn. EuroDisney was much criticized, suffered heavy losses and almost went bankrupt. What are the factors that contributed to the company뭩 early fall? The scope of this report is to analyze the various issues surrounding the controversies involved during the planning phase of one of the most biggest and most lavish theme park that Walt Disney Company had built to date. This report will include the external and internal analysis of the company and do a SWOT analysis. I will also relate the market structure of EuroDisney with Porter뭩 Five Forces Model. In addition I would also like to propose and evaluate the strategic and tactical changes that are required for this huge multinational company

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