[건국대학교] 경영학과 광고론 영어 레포트_한국 광고의 흐름

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"[건국대학교] 경영학과 광고론 영어 레포트_한국 광고의 흐름"에 대한 내용입니다.

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Advertising is stimulates demand through a variety of media, information on products and service. Advertising is intentional activities that inform widely to consumers.
Korea began advertising industry with a delay of about 200 years from the Western countries. There have been advertising industry in the previous period, but information and research of advertising is insufficient. The development of modern advertising develops together with the development of the newspaper.
First modern advertising of Korea is known as ‘German boss Meyer CO.’ had been published in 'Hanseong weekly' in February 22, 1886. Ad of ‘Meyer co.’ lasted about six months. ‘Meyer co.’ it is a trading company that Germany merchant Meyer was founded in Incheon in 1883.

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