The Flip Side Of Fair Trade Coffee

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Coffee is mostly produced by developing countries such as Brazil, Colombia, Indonesia and Mexico. It is big business for those countries, which yields the majority of foreign exchange earning and their national income mostly comes from such export earnings. However, cultivating coffee is a truly labor intensive work for the world’s 25 million coffee farmers, which guarantees relatively little financial income. Also, they have been vulnerable to high price volatility on the world coffee market. In order to help them escape from such struggles and to guarantee them a stable position in international trade, Fair trade system appeared in the coffee industry. According to FINE, the association of the four main fair trade organizations: Fairtrade Labelling Organization(FLO), the World Fair Trade Organization (WFTO), Network of European Worldshops (NEWS) and European Fair Trade Association (EETA),

참고 자료

De Pelsmacker, Patrick, Liesbeth Driesen, and Glenn Rayp. "Do consumers care about ethics? Willingness to pay for fair-trade coffee.” Journal of consumer affairs 39.2 (2005): 363-385. Web, 7 Nov 2014.
Dragusanu, Raluca, Daniele Giovannucci, and Nathan Nunn. The Economics of Fair Trade. Mimeo, Harvard University. First Version: September, 2013. Web, 7 Nov 2014.
Fridell, Mara, Ian Hudson, and Mark Hudson. "With friends like these: the corporate response to fair trade coffee." Review of Radical Political Economics 40.1 (2008): 8-34. Web, 7 Nov 2014.
Hainmueller, Jens, Michael J. Hiscox, and Sandra Sequeira. "Consumer Demand for the Fair Trade Label: Evidence from a Multi-Store Field Experiment." Review of Economics and Statistics, Forthcoming (2014) Web, 7 Nov 2014.
Linton, April, Cindy Chiayuan Liou, and Kelly Ann Shaw. "A taste of trade justice: marketing global social responsibility via Fair Trade coffee." Globalizations 1.2 (2004): 223-246. Web, 7 Nov 2014.
Lyon, Sarah. "Fair Trade coffee and human rights in Guatemala." Journal of Consumer Policy 30.3 (2007): 241-261 Web, 7 Nov 2014.
Wikipedia contributors. "Starbucks." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 8 Dec. 2014. Web. 9 Dec. 2014.
Valkila, Joni, and Anja Nygren. "Impacts of Fair Trade certification on coffee farmers, cooperatives, and laborers in Nicaragua." Agriculture and Human Values 27.3 (2010): 321-333 Web, 7 Nov 2014.
Weber, Jeremy. "Fair Trade coffee enthusiasts should confront reality.” Cato Journal 27.1 (2007) Web, 7 Nov 2014.
Wikipedia contributors. "Fair trade coffee." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 7 Sep. 2014. Web. 4 Nov. 2014.
Wikipedia contributors. "Fair trade debate." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 28 Oct. 2014. Web. 4 Nov. 20
“Is fair trade still fair?” ECOLOGIST, n.p 1 Feb 2009. Web, 7 Nov 2014.


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    The Flip Side Of Fair Trade Coffee