analyzing operational key to success of 7/11 _세븐일레븐 성공요인 분석

목차

Ⅰ. The Seven-Eleven Case
1. Seven-Eleven’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice?
2. What has Seven-Eleven done in its choice of facility location, inventory management, transportation, and information infrastructure to develop capabilities that support its supply chain strategy in Japan?
3. The United States has food service distributors that also replenish convenience stores. What are the pros and cons to having a distributor replenish convenience stores versus a company like Seven-Eleven managing its own distribution function?

Ⅱ. The Reebok Case
1. Given the uncertainty associated with player demand, how should Reebok approach inventory planning for NFL replica jerseys?
2. What should Reebok's goal be?
3. What is the cost of underage for a dressed jersey? What is the cost of overage for a dressed jersey? How might Reebok decide between dressed jerseys and blank jerseys?

본문내용

Our team found out that there are 4 major risks involved in Seven-Eleven’s supply chain strategy. For starters, there will be more administrative cost related to micro management because more care will be needed. Secondly, additional labor education expense will be generated because current micro supply and demand match system is quite complicated. Thirdly, stores could not react elastically if there is traffic interruption, because there are several delivers with small volume in a day. Finally, transportation expense will be increased due to frequent delivery.

<중 략>

For facility location, Seven-Eleven made a cluster containing 50 to 60 stores by using distribution center. Also, it made Seven-Eleven possible to do a dominance strategy. Several hardwares like Graphic order terminal, Scanner terminal, Store computer, POS register were used as a choice of inventory management. These equipments made inventory management more efficient. For transportation, trust to delivery man (for examp

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