호텔경영론 신라호텔 영문보고서

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신라호텔 관련 영문 보고서 입니다

목차

I. Introduction
1. The Shilla
2. History
3. Location
4. Opreating

II. Facilities
1. Rooms
2. F&B facilities
3. Amenities
4. Other facilities

III. Competitor
1. Lotte Hotel
2. Hana Hotel

IV. SWOT analysis

V. Strategy & Solution

본문내용

1. Introduction
1) The Shilla
THE SHILLA maintains elegance and a tradition of winning guests’ hearts with the aim of becoming ‘the best hospitality company’. By joining LHW, it is on par with the most luxurious hotels in the world. Meanwhile, it has added modernistic design elements on top of the roof called tradition, thus going through changes to make itself a premium life style space that upgrades the quality of life. In addition, with its know-how as a service company in the background, it started a duty-free shop business, and has built its image as the best global distribution company. Also, it is expanding its business into commissioned management of fitness facilities with five-star hotels in Korea and abroad as well as into the restaurant business.

2) History
Hotel SHILLA originated the name of dynasty SHILLA that has brilliant culture.
The SHILLA JEJU opened 1990. Hotel SHILLA set a goal "the best hospitality company" and attracts customers with maintaining grade and tradition.

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