[영문]Tetra Pak France 의 Case 분석과 마케팅 전략 제안 레포트 입니다.

소개글

Tetra Pak France 의 Case 분석과 마케팅 전략 제안 레포트 입니다.

목차

1. Executive Summary

2. Marco analysis
1) SWOT analysis
2) Stakeholders mapping

3. Recommandation
1) Mergers and/or Acquisitions
2) Diversification into new market
3) Differentiation and Innovation

본문내용

This report starts by analyzing Tetra Pak France’s macro environment. The company has been in recent years struggling to keep up its sales and market share in the country and the aim of the macro environment is to identify the factors that will help in making recommendations to help Tetra Pak regain its market share and increase sales. Three recommendations have been made and the one that can be seen as most effective has been highlighted.

<중 략>

Diversification is a very common practice among companies as it opens up a new channel of revenue. It also diversifies the risk. Tetra Pak may do this by stepping into markets such as packaging for retailers as Amazon, Ebay and others. Advantages and disadvantages may include

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