Financial Statement Analysis and Valuation

목차

1. Companies we choose
2. Why we choose
3. AMOREPACIFIC
4. LG Household & Healthcare

본문내용

2012 침체된 증시에서 몇 안되는 반짝스타였던 아모레(황제주)
중국 수혜주(도시화진전, 임금상승 + 한국화장품수요 증가)로 2012 하반기 상승세
Last year, Korean stock mkt was generally depressed, but the AMORE did a good job
Even someone called AMORE as a “King of the stock”
That was because it got a positive effect by China’s high demand for Korean comestics.

그러나 2013 1분기 타 화장품회사 성장세 가파른데 반해 부진해져서 궁금해짐
However, in 1Q of 2013, AMORE’s stock price has gone down and down. Even for one month, it has cut by 17.98, and it has lost 1,345.9 billion KRW. (1조3459억원)
We are curious about that. So we decide to focus AMORE.
(어닝쇼크+너무 올랐어서 하락하는 경향 <- 고가제품군이 높아 중저가화장품시장 확대 수혜 적음 + 방문판매실적부진 등 ) 떨어진 이유는 아직 말안해도되겠죠..

And the rival of AMORE is LG household and healthcare.
It is the most similar company with AMORE in terms of size or sale product family.
That’s why we choose AMOREPACIFIC and LG H&H.

참고자료

· 없음