기업의 사회적 책임 영문레포트 csr

소개

경영레포트 영문

목차

1) What Is CSR?
2) Evolution of CSR
3) The Pyramid of CSR
4) Driving Forces of CSR
5) Arguments For and Against Social Responsibility
6) Case study of CSR : Starbucks

본문내용

What is Corporate Social Responsibility?
While definition of corporate social responsibility means " A view of the corporation and its role in society that assumes a responsibility among firms to pursue goals in addition to profit maximization and a responsibility among a firm`s stakeholders to hold the firm accountable for its actions." it generally refers to transparent business practices that are based on ethical values, compliance with legal requirements, and respect for people, communities, and the environment. Thus, beyond making profits, companies are responsible for the totality of their impact on people and the planet.1 “"People”" constitute the company’`s stakeholders: its employees, customers, business partners, investors, suppliers and vendors, the government, and the community. Increasingly, stakeholders expect that companies should be more environmentally and socially responsible in conducting their business. In the business community, CSR is alternatively referred to as “"corporate citizenship,”" which essentially means that a company should be a “"good neighbor”" within its host community.

참고자료

· James E.Post, Anne T.Lawrence, James Weber, Business and Society: corporate strategy, public policy, Ethics, (New York :McGrew Hill, 2002)
· William B. Werther, Jr, David Chandler, Strategic Corporate Social Responsibility -stakeholders in a global environment, SAGE, 2011.
· 안영도, 전략적 사회책임 경영, 필맥, 2012.
· Crouch, Colin, 1944- ,Maclean, Camilla, The responsible corporation in a global economy, New York : Oxford University Press, 2011,