Korean Wave: Hallyu , 한류문화에대한 레포트, 한류문화

목차

I. Background
1. definition
2. Cultural technology

II. Korean entertainment
1. Soft drama
2. Movies
3. K-pop

III. Effect and impact
1. Economic
2. Cultural
3. Political

IV. Criticism

V. Conclusion

본문내용

I Backgroud
The Korean wave (Hallyu) refers to the increase in the popularity of South Korean entertainment and culture starting in the 1990s, in Asia, and more recently in other parts of the world. In other words, It has shown the significant increase in the popularity of Korean entertainment and culture since the late 1990s. In addition to, it first spreads to China, Japan and other countries including Taiwan, Vietna, Hong Kong, Philippines, Malaysia and Singapore.

<중 략>

The effects and impact of the cultural phenomenon was predicted to decrease in its formative years but recent trends suggest otherwise. Korean culture exports are predicted to reach up to $3.8 billion in revenue in 2011, a 14% increase from the previous year. Although the Korean wave has reached new heights, concerns have been issued about long-term stable growth of Korean culture exports.
The phenomenon has caused a number of Koreans to express national pride on the Internet. As the result, some of the experts worry that other countries misconceive the pride as an invasive culture to make political problems to other countries.
Moreover, recognizing the soft power that hallyu grants upon Korea, the South Korean government actively utilizes the Korean pop culture in establishing or improving diplomatic relations. Celebrities are invited to various political affairs and often serve as honorary ambassadors of political campaigns.

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