[A+PPT 헤인즈케첩] 소비자 행동론 헤인즈케첩 case study 요약, 기업소개, case study 문제정리 및 풀이, STP, 다수의 사진

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[A+피피티] 소비자 행동론 헤인즈케첩 case study 요약, 기업소개, case study 문제정리 및 풀이, STP, 다수의 사진이 담긴 PPT 입니다.

목차

Summary
Heinz Introduction
Case Study

본문내용

Summary
The process by which the consumer comes in physical contact with a stimulus
The process by which an individual allocates part of his or her mental activity to a stimulus
The process by which incoming stimuli activate our sensory receptors: eye, ears, taste and so on

<중 략>

1869’: Founder Henry J. Heinz began packing foodstuffs on a small scale in Pennsylvania
1957’: Making inroads into foreign through cooperation and M&A
2007’: Won first prize at ACSI(American Customer Satisfaction Index)

Heinz Introduction
Heinz now…
2000’~2012: ranked first in ketchup
in the US with a market share in excess of 50%

Now: manufactures thousands of food products with
the purpose of improving life-style of consumer

Case Study ? Q1
Using the concepts discussed in this chapter,
explain how Heinz has been successful in
generating exposure and capturing attention.
What other ideas would you suggest Heinz try to
foster exposure, attention, and perception?

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