핫식스 Hot6ix 브랜드분석과 핫식스 광고전략분석및 핫식스 해외진출 글로벌전략 (영문레포트)

소개

핫식스 Hot6ix 브랜드분석과 핫식스 광고전략분석및 핫식스 해외진출 글로벌전략 영문레포트입니다.

목차

1. Company ‘Lotte Chilsung Beverage’

2. Brand ‘Hot 6ix’
2-1 Expanded Targeting
2-2 Price
2-3 Promotion
2-4 Localization.
2-5 Renewal
2-6 Understanding

3. Advertising of Hot 6ix
3-1 About Hot 6ix ads
3-2 History of Hot 6ix ads
3-4 The key to success of Hot 6ix

4. Aspect of Ads
1) Sympathy
2) Entertain
3) Expecting
4) Needs

5. [Difference between Korea and Hungary]
1) Difference between Korea and Hungary Culture.
①Culture dimension of Korea
②Culture dimension of Hungary

2) Difference between Korea and Hungary Market
① Korea market situation of Energy drink
②Hungary market situation of Energy drink

6. [ plan for Hungary]
1) Video advertising
2) Print ad
3) Event

본문내용

1. Company ‘Lotte Chilsung Beverage’
Lotte Chilsung first stepped into the Korean beverage market in 1950 with Chilsung cider. Ever since then, the company has been devoted to continuous development and provided the public with qualified products. Other companies agree that Lotte Chilsung is the leader in the Korean beverage market. For more than half a century, Lotte Chilsung has adhered to tradition.

<중 략>

everyone takes responsibility for fellow members of their group.
FemininitySouth Korea scores 39 on this dimension and is thus considered a feminine society. In feminine countries the focus is on “working in order to live”, managers strive for consensus, people value equality, solidarity and quality in their working lives. Conflicts are resolved by compromise and negotiation.

<중 략>

Most energy drinks targets teenagers and youth whose age is 15 to 30-year-old because of active lifestyle and much more.
Hungary averages the least number of work hours per year per capita with 1,961. It is lying in fourth place among countries. On the basis of this fact, target range will be expanded to include people in their 30s and 40s.

참고자료

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