[영문피피티]Competitive or comparison advertisement/ 경쟁적광고/Apple VS Samsung / Coke VS pepsi / BMW VS AUDI

소개

경쟁적광고에 장단점 (pros and cons)을 영문으로 작성한 파워포인트입니다.
최근 많은 회사들이 상대방제품을 비하하여 광고를 하듯이 그러한 경쟁적광고가 얼마만큼 효과가 잇는지 리서치 하였습니다. 슬라이드 맨마지막장 슬라이드노트에 발표에 도움이 될만한 요약한글들을 같이 넣엇습니다
A맞은자료이며 마케팅이나 비지니스 공부하시는분들께 많은 도움이 될것입니다.

목차

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본문내용

Competitive advertising
A communication of the unique benefits of a product differentiating it from the competition in the same ad.

Why do companies use competitive advertising?
To build and expand image and to promote sales
Especially, late entrants with low brand recognition
To differentiate brand from leading brands
To help the lower brand companies get customers to improve their image.

<중 략>

Why do competitive advertisements happen?
Competitive advertising seems to be the most effective when the objective is either to raise awareness of a brand that is relatively unknown or to gain great market share of a brand that has a lower market share than a competing brand
By doing so, lower value brands attempts to position itself with brands such as the company that have more brand power.

Hidden facts of competitive advertising
There is still no research of the effectiveness of competitive advertising
Companies need to be sure that they are comparing

참고자료

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