소비자의사결정과정에서의 취향의역할,소비자취향,소비자취향의개념,소비자 취향,소비자의사결정과정,영문마케팅,영어마케팅

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소비자의사결정과정에서의 취향의역할,소비자취향,소비자취향의개념,소비자 취향,소비자의사결정과정,영문마케팅,영어마케팅

목차

Member’s introduction

Introduction

The concept of taste

The role of taste in the consumer decision-making process

Directions for future research

Conclusion

본문내용

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introduction
Science : personal attitude or reaction toward an aesthetic or social situation, regarded as either good or bad

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introduction
Psychology : related to an individual’s sense of aesthetics that is considered as something positive essence related to beauty

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introduction
Sociology : considered to be part of an individual’s cultural capital

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introduction
Philosophy : the natural capacity to take pleasure in certain artistic and natural objects by means of one’s own sensory experience
Taste

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introduction
Objective : develop a better understanding
of the concept of aesthetic taste
and its role in consumer behavior

taste Concept
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1.How does consumer aesthetic taste relate to individual’ different senses(i.e., sight, sound, touch, smell, and gustatory taste)?

taste Concept
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2. How does taste relate to consumption object?

taste Concept
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3. Is taste subjective or there an objective bases for taste?

taste Concept
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4. How does taste relate to the traditional construct of consumer expertise?

taste Different Senses
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Which one is correct?

taste Different Senses
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Focus on both Design and Aesthetic facet
Veryzer&Hutchinson notes
Design is related with Sight solely

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