폭스바겐과 중국의 사례를 통해본 합작투자 (영문PPT)

소개

폭스바겐과 중국의 합작투자 사례와
독일의 대표기업 BOSCH와 한국의 samsungSDI 의 합작투자 사례를 통해서
성공적인 합작투자 전략과 전반적인 이해에 관하여 발표한 자료입니다.

원어수업때 이루어졌으며 H 대학에서 A+ PPT 및 보고서 점수를 받았습니다.

목차

[Case] Joint Venture [Volkswagen and China]
1. What is Joint Venture?
1-1 kinds of strategic alliances
1-2 joint venture Meaning & Motivation Joint Venture
1-3 How to Joint Venture ?

2. Joint Venture Partner Selection
2-1 Compatibility
2-2 Partner`s Capabilities
2-3 Commitment

3. Problems and success factors of joint venture
3-1 Problems of joint venture
3-2 Success Factors of joint ventures

[Cases] a joint venture between Samsung SDI and BOSCH [SB LiMotive]

본문내용

Partners shared everything.
So sharing profit, decision-making process and communication problems may delayed or lead to severe conflicts.
Conflict parts : corporate goals, Strategies, Resource, Allocation. Dividend, etc
JV Problem
conflict

1. The purpose of joint venture is unclear
2. Partners will be changed their mind after term of contract
3. If Some Partners want to control everything
4. Unfair equitable allocation of profits in joint ventures
The instability of JV

Success Factors Joint Venture

1. Select the right partners
2. Set clear goals
3. The overcoming of cultural differences
4. Commitment of top managers
5. The gradual approach
6. Social contributions
JV Success Factors

참고자료

· 장세진, [글로벌경영], 박영사, 2008, 258P~301P
· 김광수, 정동섭, 이수형, 이수진 공저, [국제경영], 박영사, 2010, 261P~312P
· 이데일리 기사 – 최근 폭스바겐, Nokia 동향 2009/9 , 2010/1
· 위키디피아 – 합작투자 폭스바겐 중국진출 사례
· 성공적인 합작투자 / 맥킨지 seoul / MK 매경이코노미 1530호 (09.11.11)