Zara :IT for Fast Fashion, 자라 하버드비즈니스리뷰 케이스분석리포트 (HBS 9-604-081 rev. 2007.09)

소개

MBA, 경영학의 MIS(경영정보시스템), 경영전략, 국제경영, 공급사슬관리 과목에서 자주 사용되는 하버드 비즈니스리뷰 자라IT 케이스(9-604-081 rev. 2007)의 영문 분석리포트로, 해외 명문 MBA 학생들의 우수 리포트들을 참고하고, 자신의 분석결과를 추가하여 자라 케이스의 솔루션 및 제안과 논리적인 결론을 도출하여 MBA 경영전략 수업에서 A+ 점수를 받은, 가격대비 분석의 질과 수준이 매우 높은 우수리포트입니다.

여러분이 분석리포트 또는 발표자료를 작성하실 때 참고하시기 바라며, 좋은 자료라고 생각되시면 구매평가도 꼬옥 부탁드립니다~~

목차

I. Executive Summary
II. Zara’s Strategy
III. Information Technology
IV. Problem Analysis
V. Implementation Evaluation
VI. Conclusion

본문내용

I. Executive Summary
Zara is the largest retail company owned and run by Inditex, largest Spanish corporation and the world’s largest fashion group. The way Zara has runs its company is by following a vertical integrated operation that has the advantage to shorten the time in making decisions.

Inventories in the stores depend on the geographic area in which the store is located; and the way Zara does their marketing is by just displaying posters at stores and by their windows display. This approach to make business has work very well for Zara; they show an economic growth despite the strong crisis suffer in the United States.

The problem that Zara faces is whether to update their existing software or to keep the current software but running in the misfortune that the only DOS supplier will cease to maintain the software. Several benefits and economical costs are described to observe either it would be a wise move or not.

II. Zara’s Strategy
“The original business idea was very simple. Link customer demand to manufacturing, and link manufacturing to distribution. That is the idea we still live by. (Jose Maria Castellano Rios, Inditex CEO)”.
Zara’s CEO and founder, Amancio Ortega, saw the great importance of having retailing and manufacturing closely together in the apparel industry and from his view; Zara was able to position itself as a company with vertical integration control system. It covers all phases of the fashion process: design, manufacture, logistics and distribution to its own managed stores. It is also characterized by their strong focus on their customers.

참고자료

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