아웃백과 빕스의 성공전략 및 환경분석 비교 영어발표자료, 패밀리 레스토랑 시장 분석

소개

외식경영론 수업 중 제작했던 과제로
패밀리 레스토랑 분석에 대한 과제이다.
패밀리 레스토랑 시장을 분석한 후 아웃백과 빕스의 성공전략을 조사하여 비교하였다.

목차

1. About Outback and VIPS
2. How`s the family restaurant market doing?
3. Strategy
4. Success factor
5. Investigate example

본문내용

Outback is known as the Australia Steak house and main menu is thick and various source on the steak.
`Blooming Onion` , `Gold Coast CoCoNut Shrimp`, `Aussie Cheese Fried`, etc
Outback offers limitation menu of each season In this season.
Delicious winter story displayed to subject to main menu `pastry steak "Wellington"`.
outback offer of inexpensive new lunch menu in this year.

VIPS’s menu or newest menu concept
the biggest advantage of VIPS and the difference of other restaurant is salad bar buffet.
VIPS`s salad bar has various menu and is possible unlimited refill. VIPS was cooked 9 types of steak.
also, VIPS has Korean special menu to domestic enterprise. this menu is popular to all of the man and woman old and the young.
In particular, there is Korean chopped rib steak that is customer`s proposal menu. VIPS displayed various new menu in this year.
VIPS is steak and salad restaurant that can enjoy this menu with various wine.

*comparison
◎ common
try to have intimate brand image by opening store in fast pace.
two restaurant is known as steak house with steak main menu.
◎ difference
outback is the foreign nation brand but, vips is our country brand.
outback is orthodoxy steak house of comfortable and peaceful atmosphere that background of restaurant interior is Australia`s nature. however, vips enjoy various salad bar with grace atmosphere.
outback has selling limitation menu particularly each season. but vips has Korean special menu.

참고자료

· 아웃백 홈페이지(www.outback.co.kr)
· 빕스 홈페이지
· CJ푸드빌홈페이지
· 사례로 본 외식프랜차이즈 경영전략. 김헌희. 백산출판사.2004
· 네이버 기사검색
· 한국인 입맛 사로잡은 아웃백의 성공법칙, 라이터스편집부, 라이터스
· 관광마케팅. ㈜학문사. 2002.
· 마케팅 상상력. 김민주. 리더스북. 2006.
· 마케팅이 곧 혁신이다. 김유일. 뿌리출판사. 2006.
· 소비자를 유혹하는 마케팅 전략34. 마이클 솔로몬. 원앤원북스. 2007.
· 인생도 비즈니스도 감성이 결정한다. 히라시마 야스히사. 아라크네. 2004.
· 외식산업의 성장과 내부마케팅의 역할. 라이터스 편집부. 라이터스. 2006