Final Project(Final)

소개글

You know what I put on?- VivaStudioAbout VivastudioCAGR 176.4%(KW million)Source: VivastudioVivastudio was founded in 2008 Augustrel mall which is private businessCapital is 350 million won and No debt2 CEO, 2 Staff and 1 Part time worker5 Force ModelThreat of new entryNo economies of scaleIncreasing size of industrySupplier PowerA number of suppliers existReplacement cost is lowBuyer PowerIt lies in the hands of consumers of what they like and purchaseThreat of substituteIn apparel industry, substitutes always existRivalryNot aggressive marketing among companiesThe number of companies is 4~5Current StrategyThe firm’s current strategy

목차

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본문내용

Current Strategy

The firm’s current strategy
: Be a fashion company with various collection of its own
More efficient operation control
Maniac driven-design by designer
Street Brand industry in the whole country
Between 20 ~ 30 aged men
Profit rate 30% Because of Onlie based profit structure

Performance

Sort by price from high to low : Cotton > Polyester > Nylon
Comparison of Products


Perceived
Quality
Low Cost
C-Q Frontier(Street Brand)

Appraisal

SWOT Analysis
High worker efficiency; reasonable price vs quality; strong online presence
No physical stores; niche market; low differentiation; seasonal imbalances

참고 자료

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