[영문]바디샵 회사소개 및 시장조사

소개

목차(Contents) 참고하세요

목차

I. Select a company of your choice, Give a detailed description of the company and its business………………………………………………………………………………2

A. Introduction…………………………………………………………………………2
B. History………………………………………………………………………………2
C. Products……………………………………………………………………………3
D. Success facts……………………………………………………………………4
E. Competitor…………………………………………………………………………4

II. Indentify the competitive structure of the market that the company is in. Justify your answer with relevant and detailed explanation and examples……………………5

III. Use Porter’s 5 forces model to strategically analysis the business environment of the company……………………………………………………………………7

IV. Reference

본문내용

The body shop which is one of the most famous retail brands in the domestic cosmetic market is growing steadily. The body shop has grown up in 1976. People around world are attracted by the company’s slogan of Natural story. Today, 2133 stores in 54 countries across the globe. The body shop uses the marketing strategy that cuts down the price of expenses of containers, cases, packing, and advertisement. For that reason, we can produce the 25 different hand-made body care product at reasonable price. As ‘The body shop’ company that has produced mid-price of cosmetic products said in a preliminary statement, net profit in 2008 grew up 12 percent from a 2007.

 History of The body shop

Anita Roddick is one of the world’s successful business women, human rights activist and environmental campaigner, best known as the founder of THE BODY SHOP, a cosmetics company producing and retailing beauty products that shaped ethical consumerism.

참고자료

· The Body Shop International plc, 2008. A registered trademark of The Body Shop Intl. plc. [Internet]
· Available at:
· http://www.thebodyshop.com/_en/_ww/services/aboutus_anita-roddick.aspx
· Values Reporting _ Individual Stakeholder Accounts for Investors 2004, 2004. Stakeholder Accounts for Investors 2004. [Online] The Body Shop International Plc
· Available at:
· http://www.thebodyshop.com.sg/pdf/tbs_investors_stakeholder_survey_2004.pdf [Accessed 29 February 2004]
· Peter Saunders _ Chief Executive Officer (2003) states that “I firmly believe that the Company’s values are entirely consistent with strong and sustained financial performance, and that both must be achieved to sustain the long-term future of the Company.” The Body Shop International.
· http://www.organicmonitor.com/r0603.htm
· http://www.crm2day.com/content/t6_librarynews_1.php?news_id=EplluAVEAZakNDPxyb
· http://www.sap.com/contactsap
· http://www.thebodyshop.com
· http://www.organicmonitor.com/120160.htm