기업분석 (맥도날드 McDONALD`S)

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미국 MBA 학생의 기업분석 및 Recomendation 자료입니다 (영문 32페이지)
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파포화면 아래의 script 부분에 발표원고가 작성되어 있습니다
맥도널드 기업의 현상황, 환경분석, 향후 전략에 대한 철저한 분석과 구체적 추진전략 제시가 되어 있습니다.

목차

1. Introduction

2. McDonald’s Prior to Project Innovate

3. Project Innovate: Proposal, Problem, Failure & Consequences

4. Conclusion

본문내용

Introduce McDonalds as fast food corporation with ### of franchises in ### of states. Revenues exceed $$$. Team will be presenting one of the great IT challenges and leadership lessons of the 21st century using McDonald’s as its case study. In a short while we will communicate how a technology initiative started by the company in 1999 was cancelled because not only did it fail to meet the near term financial benefits but also failed to address the problem at hand. I will begin our discussion today by taking a look at where the company was before its technology initiative called project innovate, after which Rachna will address the proposal - how project innovate was designed to improve efficiencies and quality.

The current system and why It didn’t work:
The McDonalds ‘s proprietary computer registers delivered information to in-

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