MARKETING STRATEGY FOR LOW BUDGET INN

소개

미국 주립대 호텔경영 전공자가 쓴 에쎄이 입니다.
네바다주의 라스베가스를 타겟으로 모텔급 인을 성공적인 사업으로
이끌어 가기위한 마케팅전략을 영문으로 적었습니다.

목차

Property demographics:
1. Low Budget Inn
2. Implementing Marketing Department
3. Purpose of Proposal
4. Budget
5. Timeline
6. Benefits of Internet Marketing & Brochure
7. Conclusion
Reference

본문내용

Low Budget Inn
At the present moment the inn does not have marketing (advertising) department. 10 individuals including the General Manager (Owner) works on the property. At a glance, the inn itself lacks manpower in many of the areas, but according to the General Manager Sanjay Krishna, the inn was able to efficiently operate for 3 years. The General Manager has assigned our team to improve the profit of the inn. He has also implied that the inn runs on very tight budget.
Our team decided that there are two attractive proposals that could be implemented to the inn. One was to create a human resource department, which will train all of the employees with improved customer service and enhance customer loyalty. The other option which seemed more reasonable was to implement marketing strategy which will fit into the budget of the inn.

Implementing Marketing Department

By implementing marketing department to the inn, it will build strong credibility and exposure. Traditionally, every advertising decision was made by the General Manager of the inn, but by creating a marketing department,

참고자료

· Heizer, J. & Render, R. (2006) Principle of Operations Management. NJ: Pearson Prentice Hall
· Simms, J. (2005). 12 Benefits of Internet Marketing for Your Business. About internet marketing. Retrieved October 1, 2005 from http://www.smartads.info/articles/internet-marketing/12-benefits-of-internet-marketing-for-your-business.php
· Strauss, S. (2004). Brochures can boost your business. USA TODAY. Retrieved September 20, 2004 from http://www.usatoday.com/money/smallbusiness/columnist/strauss/2004-09-20-brochure_x.htm