닌텐도 stp swot 4p 경영전략 향후방안

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닌텐도 stp swot 4p 경영전략 향후방안

목차

SWOT, 4P & 4C
Mission Statements
Environmental Factors
Consumer’s Behavior
Unique Marketing
Invasion Plan
Future Nintendo

본문내용

1. Strength
- There is a representative character, `Mario`. It was a dorminant game character in 1970~1980 s.
Mario is a great character foundation of Nintendo.
- Also there are various product aimed for middle-aged and women.
- Most character are not realistic but cute. So it is helpful to reduce the various user`s
rejection.
- There are various input unit such as `touch pen` and `TV remote control`. It was designed like
electronic product which we use everyday life. So it`s familiar to user.
- Nintendo hasa high brand power.

2. Weakness
- They don`t make daily necessaries, so they feel overwhelmed by pressure to respond quickly to
environmental change.
- The lowest share in the game-business world.

3. Opportunity
- Expansion of game business market.
- Increase of the consumer who lost their interest in video game ->develop various game
category.
- Although a world-wide depression in business expriences, game business is not influenced
by economy environment.

4. Threaten
- There are powerful competitor such as Sony and MS.
- Illdgal copy of software.
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