엘꼬르떼잉글스 현황 (포루투갈 현황)

소개

El_Corte_Ingls_in_Portugal
엘 꼬르떼 잉글스 (유럽 최대 백화점)

영문자료

목차

SWOT
Corporate Goals
Grocery Retailers, 2008
Forecast Grocery Retailers, 2013
Grocers comparative sales growth 2007-2008
Importance of Portugal, 2008
Store Formats (number of stores) 2004-2013, (sales) 2004-2013
Peer comparison: Supermarket & Neighbourhood Stores
Photos
Demographic and Economic Background
Economic Indicators
Retail Environment
Retail Sales 2004-2008
MGD Growth 2004-2008
Regulatory Framework

본문내용

Strengths
It is one of the largest department store operators in the world.
Lack of rival department store operators in the country.
Sales and profits have grown strongly in the last two years.
The retailer holds a well-known brand in the market, with Portuguese shoppers familiar with its outlets and brands from shopping trips in Spain over a number of years.
The fast growth of the company in Portugal will position it amongst the five largest players in the medium term.

Weaknesses
Newcomer in the market.
Lack of expertise compared to large local players like Sonae Distribuição and Jeronimo Martins.
Weak Portuguese economy.

참고자료

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