从波普艺术看市场与商业的结合 (Combination Market Commerce Pop Art)

서지정보

· 발행기관 : 한국동양예술학회
· 수록지 정보 : 동양예술 / 44호 / 365 ~ 380페이지
· 저자명 : MING GONG, 이광춘

초록

艺术是一种宏观的认知方式,它随着当下的伦理 、 经济 、 科技 、历史与神话一直向前走。我们正处在一个不确定的时刻,流动变化的全球化进程正对个体思想进行着俞演俞烈的摧毁与重构。这也对艺术家提出了要重新从个体性的角度去重新考虑艺术问题。全球化始于文艺复兴。当时的人们设想了一个以欧洲为中心,以男性为主体的意识形态世界。而后的工业革命和殖民化进程中树立了一种以西方文化为依据的全球文化。这种文化在以种族中心为背景的潮流中不断强化中心价值。并逐步形成完整的社会制度，价值观，语言体系。而在当下的时代，这一文化格局不可避免的对地域差异性带来负面影响，价值观逐步趋同，抹平。当下所谓的全球化本体价值依旧是以文化中心国为存在的西方价值。自浪漫主义以后，艺术的先行者们一直在"非叙事"、"非模仿"、"自主性"的旗帜下寻找艺术的本质，恰如一层层地剥洋葱皮，以为外层是表面的，内里才是本质。但这样的主体价值虽然抹杀了地域带给文化的丰富性，却无疑大大改善了区域之间的沟通，促生着更加多元化的意识。大众文化打通了所有边界，使之成为交流的村落和政治经济权力的阶级体现。大众亦可以通过消费反抗消费。这种由广泛大众参与文化建设的形势—即个体和公共主体的交互影响，是已经到来的后工业时代的文化特点。艺术发展到这里，艺术品正在成为奢饰品与炫耀资本，成为高回报硬通货与洗钱途径，在所谓“普遍价值”下，迅速膨胀了整个市场，导致视觉艺术体系都已沦为以市场为中心。这意味着巨大的利益使得艺术家追求文化以及社会价值的功能变得困难。商业艺术有其存在价值，但其本体是可耻的，它出售的是艺术的圣光，而投机和圣光是不可兼容的，所以资本一直试图躲藏在艺术行动背后。波普艺术作为世界多种文化的汇聚点之一，是一种以消融边界为载体的开放精神，本文从近期大卫霍克尼的一幅拍卖作品说起，浅析波普艺术市场化的进程及其基本脉络，探讨艺术作品价格的几个主要成因以及个体因素对市场的影响，并对成因背后的基本要素和历史原因进行总结归纳和评析。

영어초록

Art is a macrocognItIve cognitive mode, with its current ethics, economics, technology, history and mythology.We are at an uncertain moment, and the process of changing the flow of globalization is carried on by Yu Yu-lIeh's destruction and reconstruction.This is also a matter for artists to re-establIsh artistic issues.Globalization dates from the Renaissance.At that time, the people thought of an ideological world based on Europe as the main theme of the world.Then the Industrial Revolution and colonialism established a global culture based on Western culture.This culture constantly contemplates the central value of the central trend in the race.And gradually forming a complete social system, values and language systems.In the present era, this cultural pattern inevitably brings negative effects on regional heterogeneity, and values gradually Interface.The so-called globalization value of the so-called globalization is still the value of Western culture.Since romanticism, the vanguard of art has always been " non-archItectural " and " non-ImpaIred " and " independence ".However, although the value of the community has not been brought to a cultural level, it has greatly improved the communication between the region and the region, and it is undoubtedly a great improvement on the scope of communication between the region and the community.The mass culture has penetrated all the boundaries, making it a class of communication villages and political and economic power.The public can also resist consumption by means of consumption.This is the cultural characteristic of the post-IndustrIalIst era, namely, the interaction between individuals and public entities.Art has developed here, and art is becoming a luxury and display of capital, and it becomes a high reward for the high return of hard currency and money laundering.This means that great interests make artists pursue culture and social values.The commercial art has its value, but it is shameful that it is the sacred light of art, and speculation and holy light are incompatible, so capital has been spent trying to hide behind art.As one of the convergence points of the world's many cultures, the author analyzes the main factors of the art market, and discusses the main factors and the influence of the basic factors and the influence of the factors on the basis of the basic factors and the reasons for the analysis of the factors behind the market, and the basic factors and historical causes of the factors behind the factors and historical causes.

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