유행패션스타일이 대중에게 전파되는 과정에 관한 연구 - 셀러브리티를 중심으로 - (A Study of Process which the Popular Fashion Style has been Spreading to the Public - On the Basis of Celebrity-)

서지정보

· 발행기관 : 한국디자인문화학회
· 수록지 정보 : 한국디자인문화학회지 / 14권 / 3호 / 182 ~ 190페이지
· 저자명 : 도경은

초록

The modern society has been changing from the age of the letter to the image owing to the remarkable development of mass media. The general public who are for the most part moderns have been collecting lots of knowledge and various information throughout the mass media. Therefore the topic that is regarded as important in mass media has become matters of common interests.
There used to be stars who are far from the general public looking on them, while at this time celebrity who offers an image to the public. In these days the image of celebrity represented the modern society as one of moving industry. This celebrity who is essential to the marketing plays an important role in satisfying individual desire and taste as the value of culture.
Celebrity of today has been making an internal appearance perfectly beyond external features, which means that they can participate in public's life such as human instinct and the way of life and style. This makes the public realize his or her image and character from potential desire that the public have and finally the public are satisfied with their identical action. At the peek of the mass cultural industry, there are celebrity who retain their absolute culture power in our society thanks to the public identify with themselves.
With various reason and point of view, the public are wildly excited by celebrity, and which make them develop the imitation. The public just don't like and idolize but standardize the specified celebrity as for their style and fashion. This is called the phenomenon of Wannabe who are trying very hard to be like another person. This identification of wannabe plays an catalytic role itself. The imitation which copy or follow what the celebrity consume, use and even own is connected with similar item and futhermore influence their internal and mental sides.
The image and style of celebrity spreads out the general public throughout the mass media such as newspaper, advertisement, magazine, TV and Internet and trend setter, fashionista, and wannabe who are fashion leader groups lead to various sub-culture.
On the basis of theoretical data, I have analyzed some documents such as newspaper, magazine, preceding thesis and have tried to find out how the fashion style has been carried and that the celebrity has played an important role in spreading the popular fashion style.
And also I have placed an emphasis on them to take an active part in fashion industry for the purpose of approaching to the general public easily. This result will make the celebrity popularize the fashion style and besides the public is familiar with that style. If the fashion industry select not only the model but also item which is coincident with brand image, the prospects of fashion industry will be bright.

영어초록

The modern society has been changing from the age of the letter to the image owing to the remarkable development of mass media. The general public who are for the most part moderns have been collecting lots of knowledge and various information throughout the mass media. Therefore the topic that is regarded as important in mass media has become matters of common interests.
There used to be stars who are far from the general public looking on them, while at this time celebrity who offers an image to the public. In these days the image of celebrity represented the modern society as one of moving industry. This celebrity who is essential to the marketing plays an important role in satisfying individual desire and taste as the value of culture.
Celebrity of today has been making an internal appearance perfectly beyond external features, which means that they can participate in public's life such as human instinct and the way of life and style. This makes the public realize his or her image and character from potential desire that the public have and finally the public are satisfied with their identical action. At the peek of the mass cultural industry, there are celebrity who retain their absolute culture power in our society thanks to the public identify with themselves.
With various reason and point of view, the public are wildly excited by celebrity, and which make them develop the imitation. The public just don't like and idolize but standardize the specified celebrity as for their style and fashion. This is called the phenomenon of Wannabe who are trying very hard to be like another person. This identification of wannabe plays an catalytic role itself. The imitation which copy or follow what the celebrity consume, use and even own is connected with similar item and futhermore influence their internal and mental sides.
The image and style of celebrity spreads out the general public throughout the mass media such as newspaper, advertisement, magazine, TV and Internet and trend setter, fashionista, and wannabe who are fashion leader groups lead to various sub-culture.
On the basis of theoretical data, I have analyzed some documents such as newspaper, magazine, preceding thesis and have tried to find out how the fashion style has been carried and that the celebrity has played an important role in spreading the popular fashion style.
And also I have placed an emphasis on them to take an active part in fashion industry for the purpose of approaching to the general public easily. This result will make the celebrity popularize the fashion style and besides the public is familiar with that style. If the fashion industry select not only the model but also item which is coincident with brand image, the prospects of fashion industry will be bright.

참고자료

· 없음