공공캠핑장의 시장환경 인식 차이에 따른 경영전략 (The Management Strategy of Market Environment Gap Index Public Camping Facility)

서지정보

· 발행기관 : 한국체육과학회
· 수록지 정보 : 한국체육과학회지 / 25권 / 5호 / 509 ~ 524페이지
· 저자명 : 김형남, 이상범

초록

The purpose of this study was to analyze the market environment gap index(MGI) between managers and customers of public camping facility. so it is develop a management strategy for efficient management with analyze the market environment mistaken index. To achieve the aims of this research were collected by using convenience sampling method from customer(n=204) and employees(n=51) in 5 public camping facilities around Gyeonggido area. The content validity and reliability of questionnaire were performed by SPSS Ver. 19.0. Moreover frequency analysis and t-test were used statistical package in order to analyze the MGI difference between customer and employees.
Administrators and consumer perception gap analysis of the market environment for public camping facilities are as follows. First, Community awareness has been identified difference(+1.455) so it was adopted, Second Operating environment of the management operations has been identified difference (-.7962), convenience facilities has been identified difference(+.920) so they were adopted, but staff service was rejected.
This research shows that public camping facility equipped with good facilities(operating environment, convience facilities) and good community awareness are very important. In addition to public camping facilities are a close relationship with local residents, it is important to agree to local residents for the progress direction of municipalities. Therefore, coordinated public camping facilities at a reasonable direction is required during installation.

영어초록

The purpose of this study was to analyze the market environment gap index(MGI) between managers and customers of public camping facility. so it is develop a management strategy for efficient management with analyze the market environment mistaken index. To achieve the aims of this research were collected by using convenience sampling method from customer(n=204) and employees(n=51) in 5 public camping facilities around Gyeonggido area. The content validity and reliability of questionnaire were performed by SPSS Ver. 19.0. Moreover frequency analysis and t-test were used statistical package in order to analyze the MGI difference between customer and employees.
Administrators and consumer perception gap analysis of the market environment for public camping facilities are as follows. First, Community awareness has been identified difference(+1.455) so it was adopted, Second Operating environment of the management operations has been identified difference (-.7962), convenience facilities has been identified difference(+.920) so they were adopted, but staff service was rejected.
This research shows that public camping facility equipped with good facilities(operating environment, convience facilities) and good community awareness are very important. In addition to public camping facilities are a close relationship with local residents, it is important to agree to local residents for the progress direction of municipalities. Therefore, coordinated public camping facilities at a reasonable direction is required during installation.

참고자료

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