공간인지 향상을 위한 복합상업공간 디지털 사이니지 활용연구 (A Study on the Utilization of Digital Signage in Complex Commercial Spaces for Enhancing Spatial Cognition)

서지정보

· 발행기관 : 한국문화공간건축학회
· 수록지 정보 : 한국문화공간건축학회논문집 / 87호 / 155 ~ 162페이지
· 저자명 : 문보경

초록

Pedestrians are influenced by cognitive psychology, visual perception theory, and walking environment theory in allspaces. However, due to differences in the physical environment, outdoor and indoor spaces create distinct walkingenvironments. Therefore, walking environments that consider the spatial cognition characteristics of pedestrians are necessary.
Spatial, environmental, and psychological-physiological differences arise between outdoor and indoor spaces. In large-scalecomplex commercial spaces, where various facilities are interconnected, it is crucial to arrange environmental information thataids spatial cognition for effective indoor space planning. The scope of this study involves reviewing existing literature on spatialcognition and interstitial spaces, focusing on void spaces as central cores in complex commercial environments. Based on theliterature, the study aims to identify spatial cognition components from various perspectives. It also examines the use of digitalsignage, analyzing its content characteristics and their impact on spatial cognition. The study measures the cognitive intensity ofdigital signage in relation to spatial cognition components and explores the relationship between spatial cognition and digitalsignage features. According to the analysis of four domestic cases, the highest average scores were observed in advertisingeffectiveness and playfulness, both scoring 4.25. This was followed by place identity with an average score of 3.75. Publicinterest content received an average score of 2.25, and informativeness was rated the lowest with an average score of 1.75.
These results suggest that digital signage in these cases is most effective in terms of engagement and brand promotion, butless so in delivering informational and public interest content. This study analyzes the application of digital signage in voidspaces within large-scale complex commercial environments, focusing on its impact on spatial cognition. The research identifiesfive key elements of digital signage content that can enhance spatial cognition intensity. Key findings include the importance ofusing central void spaces to improve spatial clarity and location recognition, utilizing narrative storytelling to engage users andincrease dwell time, and emphasizing the delivery of public-interest content alongside commercial messaging to reinforce thespace's symbolic significance.

영어초록

Pedestrians are influenced by cognitive psychology, visual perception theory, and walking environment theory in allspaces. However, due to differences in the physical environment, outdoor and indoor spaces create distinct walkingenvironments. Therefore, walking environments that consider the spatial cognition characteristics of pedestrians are necessary.
Spatial, environmental, and psychological-physiological differences arise between outdoor and indoor spaces. In large-scalecomplex commercial spaces, where various facilities are interconnected, it is crucial to arrange environmental information thataids spatial cognition for effective indoor space planning. The scope of this study involves reviewing existing literature on spatialcognition and interstitial spaces, focusing on void spaces as central cores in complex commercial environments. Based on theliterature, the study aims to identify spatial cognition components from various perspectives. It also examines the use of digitalsignage, analyzing its content characteristics and their impact on spatial cognition. The study measures the cognitive intensity ofdigital signage in relation to spatial cognition components and explores the relationship between spatial cognition and digitalsignage features. According to the analysis of four domestic cases, the highest average scores were observed in advertisingeffectiveness and playfulness, both scoring 4.25. This was followed by place identity with an average score of 3.75. Publicinterest content received an average score of 2.25, and informativeness was rated the lowest with an average score of 1.75.
These results suggest that digital signage in these cases is most effective in terms of engagement and brand promotion, butless so in delivering informational and public interest content. This study analyzes the application of digital signage in voidspaces within large-scale complex commercial environments, focusing on its impact on spatial cognition. The research identifiesfive key elements of digital signage content that can enhance spatial cognition intensity. Key findings include the importance ofusing central void spaces to improve spatial clarity and location recognition, utilizing narrative storytelling to engage users andincrease dwell time, and emphasizing the delivery of public-interest content alongside commercial messaging to reinforce thespace's symbolic significance.

참고자료

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