숍 파사드 디자인 구성요소에 대한 선호도 연구 (A Study on the Preference of Design Components of Shop Facade)

서지정보

· 발행기관 : 한국실내디자인학회
· 수록지 정보 : 한국실내디자인학회 논문집 / 24권 / 2호 / 171 ~ 179페이지
· 저자명 : 여미, 오선애

초록

숍에서 어프로치이미지가 되는 파사드의 디자인 구성요소는 디자인계획을 위한 중요한 점적요소1)로 작용하고 있다. 이것은 판매 마케팅 뿐 아닌 소비자 중심의 디자인 계획에서도 중요한 사항으로 인식되어 그 연구에 대한 관심이 증가하고 있다.
본 연구는 선행 연구들을 근간으로 숍 파사드의 디자인 구성요소들을 체계적으로 정리하고 대표 요소들을 추출한 후 선호도 분석을 위한 설문조사를 하고자 한다.
사람의 기억에는 정보를 습득하고 초기에 저장하는 감각기억과 그 정보를 순간적으로 저장하고 처리하려는 단기기억이 존재하며 반복적 학습에 의해 저장된 장기기억이 존재한다.
우리가 흔히 행하는 일반적인 설문조사는 장기기억에 의존하는 형식으로써, 사용하려고 저장된 정보와 잠재되어 있는경험들을 필요할 경우 인출하여 응답하는 방식으로 정확치 못한 추론을 가져올 수도 있다. 그래서 본 연구는 설문조사라 할지라도 시각상의 이미지를 본 직후 신속하게 설문을 실시함으로써 현재 의식하고 있는 감각기억과 단기기억에 가장 가까운 기억의 결과를 얻고자 한다.

영어초록

The aim of this study is to figure out the preference features on design components of shop facade on the basis of the questionnaire survey on short-term memory and sensory memory of human right after an image experiment. As for a preceding research, this study examined the design features of facade into tangible elements and intangible elements, and also classified them into physical, aesthetical, marketing and symbolic components in detail. And, it extracted 5 representative elements in preceding studies including shape, material, pattern, color and sign, which is the standard of a questionnaire survey and preference analysis. The subjects of the experiment were 30 men and women who were over 20 years old majoring interior design. They were exposed to 20 images with 10 seconds respectively through a video, and were asked to respond the questionnaire promptly. The findings of preference analysis of design components of façade including shape, material, pattern, color and sign are as follows. Firstly, shape was the most interesting and attracting component, and designs applied with shape of objects such as ‘web’, ‘drawer’, ‘wheel’ and ‘button’ obtained high preference. Secondly, as for material, block, steel, exposed concrete board attracted higher preference as memorable materials than other materials. Material was affected by shape, pattern and color. Thirdly, pattern was the most lasting element. Designed pattern had higher preference than simple pattern. Fourthly, as for color, red and green with strong stimulation and attention attained priority having long lasting memory. Fifthly, when visiting a shop, sign out of 5 elements of shape, material, pattern, color and sign drew attention the most. As for the preference of location of sign, ‘center top’ was the most noticeable. The findings of this study could be utilized for facade design, and also could be used for commercialization considering highly preferred components, and top preference aspects of such elements. advised that to give an impression to customers is important to make a successful design for sales marketing, which, in turn, would lead customers to revisit the shop.

참고자료

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