민속신앙 상징물에 의한 패션문화상품 디자인 연구 - 장승과 솟대를 중심으로 - (Fashion Cultural Products Design using Folk Belief Symbols - Focused on Changsuengs and Sotdaes -)

서지정보

· 발행기관 : 한국복식학회
· 수록지 정보 : 복식 / 65권 / 1호 / 89 ~ 103페이지
· 저자명 : 김지영

초록

The purpose of this study is to design fashion-cultural products by reviewing the symbolism inChangseung and Sotdae, which are folk belief sculptures. This study was performed by literaturereviews of Changseung and Sotdae in order to look into the characteristics of folk belief and traditionalculture, and the designs were developed from the symbolism extracted from Changseungand Sotdae with photoshop CS5 and illustrator CS5. The Symbolism of Changseung and Sotdaewere as follows: First, Changseung and Sotdae express the 'symbiotic world view' that human beingsneed to devote one’s life to nature. Second, original materials were saved in order to achievethe 'pursuit of essence'. Third, 'simple esthetic expression' was symbolized through the undividedcondition between art, religion and life. And fourth, 'empathic humor' was seen throughthe basis of emotional sense of affinity. The first concept of design development was 'Pursuit ofEssence', which was inspired by the characteristics of 'symbiotic world view' and 'pursuit ofessence'. Changseungs were expressed as simple and abstract, and Sotdaes as simplified and modernby symmetrical and rotating copy. The second concept, 'Touch of Humor' was inspired by'simple esthetic expression' and 'emphatic humor'. The face of Changseungs was exaggerated in ahumorous ways and Sotdae was developed as sub-motives. The items for the fashion-cultural designwere T-shirts, bags, and scarves. Total of 24 items were developed with 4 differently styleddesigns for each concept. This study was based on basic culture and attempted to diversify thetraditional culture items. It hopes to raise the value of traditional culture, and furthermore helpbuild up national competitiveness.

영어초록

The purpose of this study is to design fashion-cultural products by reviewing the symbolism inChangseung and Sotdae, which are folk belief sculptures. This study was performed by literaturereviews of Changseung and Sotdae in order to look into the characteristics of folk belief and traditionalculture, and the designs were developed from the symbolism extracted from Changseungand Sotdae with photoshop CS5 and illustrator CS5. The Symbolism of Changseung and Sotdaewere as follows: First, Changseung and Sotdae express the 'symbiotic world view' that human beingsneed to devote one’s life to nature. Second, original materials were saved in order to achievethe 'pursuit of essence'. Third, 'simple esthetic expression' was symbolized through the undividedcondition between art, religion and life. And fourth, 'empathic humor' was seen throughthe basis of emotional sense of affinity. The first concept of design development was 'Pursuit ofEssence', which was inspired by the characteristics of 'symbiotic world view' and 'pursuit ofessence'. Changseungs were expressed as simple and abstract, and Sotdaes as simplified and modernby symmetrical and rotating copy. The second concept, 'Touch of Humor' was inspired by'simple esthetic expression' and 'emphatic humor'. The face of Changseungs was exaggerated in ahumorous ways and Sotdae was developed as sub-motives. The items for the fashion-cultural designwere T-shirts, bags, and scarves. Total of 24 items were developed with 4 differently styleddesigns for each concept. This study was based on basic culture and attempted to diversify thetraditional culture items. It hopes to raise the value of traditional culture, and furthermore helpbuild up national competitiveness.

참고자료

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