여성소비자의 사치 - 검약소비 유형분류 및 특성분석 (Classification and Analysis according to the Luxury - Frugality Consumption of Female Consumers)

서지정보

· 발행기관 : 한국생활과학회
· 수록지 정보 : 한국생활과학회지 / 22권 / 1호 / 99 ~ 116페이지
· 저자명 : 홍은실

초록

The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, χ2, and Ward' hierarchical cluster analysis with a total of 479 questionnaires. The research results are summarized as follows: First, the overall luxury-frugality consumption average mark of female consumers was 2.44. Second, all surveyed female consumers were classified into four types based on the means scores of two dimension luxury-frugality consumption behaviors. A total 26.51% of female consumers belonged to Type 1 (named as luxury consumption group) where females scored high points on two dimension luxury consumption behaviors. Type 2 (named as excessive consumption group)occupied 32.78% and this group scored low on the luxurious consumption but high on the overconsumption. Type 3(named as prefer prestige group) occupied 28.39% and this group scored low on the overconsumption but high on the luxurious consumption. Type 4 (named as frugal consumption group) had 12.32% of females whose scores of two dimension luxury-frugality consumption behaviors were low.

영어초록

The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, χ2, and Ward' hierarchical cluster analysis with a total of 479 questionnaires. The research results are summarized as follows: First, the overall luxury-frugality consumption average mark of female consumers was 2.44. Second, all surveyed female consumers were classified into four types based on the means scores of two dimension luxury-frugality consumption behaviors. A total 26.51% of female consumers belonged to Type 1 (named as luxury consumption group) where females scored high points on two dimension luxury consumption behaviors. Type 2 (named as excessive consumption group)occupied 32.78% and this group scored low on the luxurious consumption but high on the overconsumption. Type 3(named as prefer prestige group) occupied 28.39% and this group scored low on the overconsumption but high on the luxurious consumption. Type 4 (named as frugal consumption group) had 12.32% of females whose scores of two dimension luxury-frugality consumption behaviors were low.

참고자료

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