패션 브랜드 어플리케이션의 특징적 유형 분석 - 한국 계정 어플리케이션 사례를 중심으로 - (The Analysis of the Characteristic Types of Fashion Brand Application - Concentrating on Korean Application cases -)

서지정보

· 발행기관 : 한국복식학회
· 수록지 정보 : 복식 / 64권 / 1호 / 136 ~ 151페이지
· 저자명 : 박민아, 고현진

초록

This study systematically analyzed types of fashion brand application focusing on accounts createdin Korea. While referring to ‘Chanel’ which has developed a fashion brand app for the firsttime in August of 2008, not only for App store by Apple Inc. of the greatest market share butalso for Android market, the one and only competitor of App store, the study examined cases offashion brand app in Korea and foreign countries which have been in service till August of 2013since the year of 2008. To achieve the research goal, the study conducted a literature researchand a case review, categorizing the app by their distinctive functions which were BasicInformation, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the firstfunction, Basic Information, it was considered to provide information on a brand such as prices,sizes and colors of products which should be the most fundamental function of a fashion brand.
The function would include look book, catalogues, photographs and others of products, helpingusers of the app with their understanding on images and concepts of the brand. Second, SNSfunction was considered useful for its mobility and communication and with the help of theirs,the users share fashion information with each other. Third, AR function as in a filed of virtualreality would edit virtual objects to look real in an actual environment. This would eventually offerthe users a chance to try for clothes virtually. The fourth function, LBS, would work withGPS to find a store closest from a present location. This would be a help when the users try tofind stores holding promotion events or trails while hiking in mountains. The fifth Entertainmentfunction would include all sorts of games and chances for the users to listen to music and keepfashion diaries. The sixth function, Mobile Shopping, would help the users purchase items onlinevia the app as they would not visit a store in person. The seventh function, Live Streaming,would give the users chances to actually see fashion collections in real time, held all over theworld in every season. Because of this function, not only fashion experts but also regular peoplehave become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to designother new fashion brand application.

영어초록

This study systematically analyzed types of fashion brand application focusing on accounts createdin Korea. While referring to ‘Chanel’ which has developed a fashion brand app for the firsttime in August of 2008, not only for App store by Apple Inc. of the greatest market share butalso for Android market, the one and only competitor of App store, the study examined cases offashion brand app in Korea and foreign countries which have been in service till August of 2013since the year of 2008. To achieve the research goal, the study conducted a literature researchand a case review, categorizing the app by their distinctive functions which were BasicInformation, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the firstfunction, Basic Information, it was considered to provide information on a brand such as prices,sizes and colors of products which should be the most fundamental function of a fashion brand.
The function would include look book, catalogues, photographs and others of products, helpingusers of the app with their understanding on images and concepts of the brand. Second, SNSfunction was considered useful for its mobility and communication and with the help of theirs,the users share fashion information with each other. Third, AR function as in a filed of virtualreality would edit virtual objects to look real in an actual environment. This would eventually offerthe users a chance to try for clothes virtually. The fourth function, LBS, would work withGPS to find a store closest from a present location. This would be a help when the users try tofind stores holding promotion events or trails while hiking in mountains. The fifth Entertainmentfunction would include all sorts of games and chances for the users to listen to music and keepfashion diaries. The sixth function, Mobile Shopping, would help the users purchase items onlinevia the app as they would not visit a store in person. The seventh function, Live Streaming,would give the users chances to actually see fashion collections in real time, held all over theworld in every season. Because of this function, not only fashion experts but also regular peoplehave become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to designother new fashion brand application.

참고자료

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