미디어 빅데이터를 통해 본 캠핑 트렌드 분석 (Camping Trend Analysis Using Media Big Data)

서지정보

· 발행기관 : 한국여가레크리에이션학회
· 수록지 정보 : 한국여가레크리에이션학회지 / 43권 / 2호 / 79 ~ 92페이지
· 저자명 : 김경식, 한승백, 한승진, 이연주

초록

The purpose of this study was to analyze camping trends over the past decade using Big Data. To do this, we selected newspaper articles from 2009 to 2018 on camping topics and analyzed the network of camping related key words. The subjects of the analysis were a total of 5,604 articles reported by eight major newspapers nationwide on camping. The results of the big data analysis for the key words were as follows. First, top-ranked camping key words that appeared almost every year in recent decades were 'family', 'weekend', and 'nature'. Camping trends that could be learned through these key words could be said to be ‘camping in the nature with the family on the weekend.’ Second, as a result of analyzing the network of camping key words that appeared in the newspaper media in recent 10 years, five keyword sub-groups that could represent the last 10 years were identified. In detail, group 1 was the popularity and market size of camping tourism, group 2 was camping and camping equipment in nature away from an urban area, group 3 was camping with dad, children and family, group 4 was campsite and program in Seoul and Gyeonggi province, and group 5 is camping business, start-up strategy and education in Japan. Third, camping trends that were obtained by analyzing the camping key words in recent 10 years were media-oriented camping diversification, diversification of camping method, activation of camping activities, luxury camping and its marketing. Through the camping trends of the last decade revealed as a result of this study, we are able to understand some of the leisure culture of camping in Korean society.

영어초록

The purpose of this study was to analyze camping trends over the past decade using Big Data. To do this, we selected newspaper articles from 2009 to 2018 on camping topics and analyzed the network of camping related key words. The subjects of the analysis were a total of 5,604 articles reported by eight major newspapers nationwide on camping. The results of the big data analysis for the key words were as follows. First, top-ranked camping key words that appeared almost every year in recent decades were 'family', 'weekend', and 'nature'. Camping trends that could be learned through these key words could be said to be ‘camping in the nature with the family on the weekend.’ Second, as a result of analyzing the network of camping key words that appeared in the newspaper media in recent 10 years, five keyword sub-groups that could represent the last 10 years were identified. In detail, group 1 was the popularity and market size of camping tourism, group 2 was camping and camping equipment in nature away from an urban area, group 3 was camping with dad, children and family, group 4 was campsite and program in Seoul and Gyeonggi province, and group 5 is camping business, start-up strategy and education in Japan. Third, camping trends that were obtained by analyzing the camping key words in recent 10 years were media-oriented camping diversification, diversification of camping method, activation of camping activities, luxury camping and its marketing. Through the camping trends of the last decade revealed as a result of this study, we are able to understand some of the leisure culture of camping in Korean society.

참고자료

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