동계교양체육 참가자의 중요도와 만족도 분석에 관한 연구 - IPA 분석방법을 이용하여 - (A Study on the Influence of Importent and Satisfaction Analysis of Winter Sports -Using Importent and Satisfaction Analysis-)

서지정보

· 발행기관 : 한국체육과학회
· 수록지 정보 : 한국체육과학회지 / 21권 / 2호 / 491 ~ 505페이지
· 저자명 : 유광욱, 원유병, 김은경

초록

The purpose of this study was to examine the awareness of students taking general P.E. courses in winter sports about the courses and their satisfaction level by utilizing Martilla & James(1977)'s IPA-based importance-satisfaction analysis. The subjects in this study were 449 college students. As for data analysis, descriptive statistics analysis, exploratory factor analysis, confirmatory factor analysis, paired-samples test and IPA analysis were utilized. The findings of the study were as follows: First, the students investigated placed the most significance on product·price·place·promotion·people·physical evidence·process·the professional knowledge of professors·awareness of seasonal sports·the integrity of professors·their teaching effec· improvement of practical skills·the content of lectures·easy-to-understand teaching·the effect of lectures·the type of seasonal sport, improvement of theoretical knowledge and traffic convenience among the selection attributes of general P.E. courses in winter sports. In terms of satisfaction attributes, they gave the most weight to the integrity of professors·followed by improvement of theoretical knowledge·the professional knowledge of professors·awareness of seasonal sports·the effect of lectures·the teaching effects of professors·easy-to-understand teaching·improvement of practical skills·traffic convenience and the diversity of seasonal sports. Second, in the case of sustainability attributes in the quadrant I, they placed significance on the integrity of professors, their professional knowledge, their teaching effect, the effect of lectures, easy-to-understand teaching, improvement of practical skills·improvement of theoretical knowledge·the type of seasonal sport and reasonable price. Third, they gave weight to the diversity of seasonal sports among the attributes in the quadrant II that required improvement. Fourth, they pointed out convenience of accommodations·reasonable price·program management·publicity of program schedule·publicity of lectures· safety of facilities·satisfaction with the place and satisfaction with the equipment among the attributes in the quadrant III that weren't top priorities. Fifth, they placed significance only in place accessibility among the attributes in the quadrant Ⅳ that would not require excessive efforts. The findings of the study indicate that the number of general P.E. courses on winter sports will be on the rise if the courses are offered in consideration of the attributes that students have chosen in importance-satisfaction analysis.

영어초록

The purpose of this study was to examine the awareness of students taking general P.E. courses in winter sports about the courses and their satisfaction level by utilizing Martilla & James(1977)'s IPA-based importance-satisfaction analysis. The subjects in this study were 449 college students. As for data analysis, descriptive statistics analysis, exploratory factor analysis, confirmatory factor analysis, paired-samples test and IPA analysis were utilized. The findings of the study were as follows: First, the students investigated placed the most significance on product·price·place·promotion·people·physical evidence·process·the professional knowledge of professors·awareness of seasonal sports·the integrity of professors·their teaching effec· improvement of practical skills·the content of lectures·easy-to-understand teaching·the effect of lectures·the type of seasonal sport, improvement of theoretical knowledge and traffic convenience among the selection attributes of general P.E. courses in winter sports. In terms of satisfaction attributes, they gave the most weight to the integrity of professors·followed by improvement of theoretical knowledge·the professional knowledge of professors·awareness of seasonal sports·the effect of lectures·the teaching effects of professors·easy-to-understand teaching·improvement of practical skills·traffic convenience and the diversity of seasonal sports. Second, in the case of sustainability attributes in the quadrant I, they placed significance on the integrity of professors, their professional knowledge, their teaching effect, the effect of lectures, easy-to-understand teaching, improvement of practical skills·improvement of theoretical knowledge·the type of seasonal sport and reasonable price. Third, they gave weight to the diversity of seasonal sports among the attributes in the quadrant II that required improvement. Fourth, they pointed out convenience of accommodations·reasonable price·program management·publicity of program schedule·publicity of lectures· safety of facilities·satisfaction with the place and satisfaction with the equipment among the attributes in the quadrant III that weren't top priorities. Fifth, they placed significance only in place accessibility among the attributes in the quadrant Ⅳ that would not require excessive efforts. The findings of the study indicate that the number of general P.E. courses on winter sports will be on the rise if the courses are offered in consideration of the attributes that students have chosen in importance-satisfaction analysis.

참고자료

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