해양레저스포츠 참여자의 인식도, 관심도 및 재구매의 관계 (The main factors of expense behavior, the repurchase of products and the will of recommendation in relation to the participator of Marine Leisure Sports)

서지정보

· 발행기관 : 한국여가레크리에이션학회
· 수록지 정보 : 한국여가레크리에이션학회지 / 29권 / 353 ~ 364페이지
· 저자명 : 윤영선

초록

We have earned the following conclusion by studying the main purpose of research that is to examine the causal relation and influence of the main factors of consumption behavior by the participator of Marine Leisure Sports, specifically in terms of facility, program, atmosphere, and expense, service, location and a degree of recognition as well as interest and the repurchase and the will of recommendation.
It is analyzed that the positive influential elements of consumption behavior in relation to a degree of recognition of Marine Leisure Sports are interest, atmosphere, service and location, but expense is one of the negative influential elements. On the other hand, the positive influential elements of a degree of interest are facility, location and service. In this case, expense is a negative influential element.
The positive influential elements of not only the wil of repurchasing Marine products, but also the will of recommending Marine sports are location, interest, program, service and recognition. In addition to the will of recommending marine sports, atmosphere is another influential element. However, in the case of both, expense is a negative influential element.
As a result of the analysis, we need to develop a marketing strategy in terms of one’s characteristic and demand. A degree of recognition and interest are influential to the potential consumers, so a marketing strategy in terms of their characteristics and demands is needed to develop. Understanding of improving not only inner and external factors about service but also physical conditions are needed in relation to flexibility of expense of Marine Leisure Sports, various locations, improvement of service quality, convenience of usage and atmosphere of business field etc.
Business managers of the Marine Leisure Sports should make an effort to develop a systematic service and program by searching for a new location, investing in facility, and reducing the burden of participant expense.
According to change of human environment, human relationship is inherent in all the elements of Marine Leisure Sports. The elements of structure are not currently well suitable to Marine Leisure Sports; therefore, the research has to be continued as long as incidental issues of the structure are raised.

영어초록

We have earned the following conclusion by studying the main purpose of research that is to examine the causal relation and influence of the main factors of consumption behavior by the participator of Marine Leisure Sports, specifically in terms of facility, program, atmosphere, and expense, service, location and a degree of recognition as well as interest and the repurchase and the will of recommendation.
It is analyzed that the positive influential elements of consumption behavior in relation to a degree of recognition of Marine Leisure Sports are interest, atmosphere, service and location, but expense is one of the negative influential elements. On the other hand, the positive influential elements of a degree of interest are facility, location and service. In this case, expense is a negative influential element.
The positive influential elements of not only the wil of repurchasing Marine products, but also the will of recommending Marine sports are location, interest, program, service and recognition. In addition to the will of recommending marine sports, atmosphere is another influential element. However, in the case of both, expense is a negative influential element.
As a result of the analysis, we need to develop a marketing strategy in terms of one’s characteristic and demand. A degree of recognition and interest are influential to the potential consumers, so a marketing strategy in terms of their characteristics and demands is needed to develop. Understanding of improving not only inner and external factors about service but also physical conditions are needed in relation to flexibility of expense of Marine Leisure Sports, various locations, improvement of service quality, convenience of usage and atmosphere of business field etc.
Business managers of the Marine Leisure Sports should make an effort to develop a systematic service and program by searching for a new location, investing in facility, and reducing the burden of participant expense.
According to change of human environment, human relationship is inherent in all the elements of Marine Leisure Sports. The elements of structure are not currently well suitable to Marine Leisure Sports; therefore, the research has to be continued as long as incidental issues of the structure are raised.

참고자료

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