韩国大学生中文视频观看动机研究 — 以H大学中文系学生为例- (A Study on the Motivations of Korean University Students for Watching Chinese Videos —Focusing on Chinese Major Students at H University—)

서지정보

· 발행기관 : 한국중국학회
· 수록지 정보 : 중국학보 / 110호 / 145 ~ 169페이지
· 저자명 : HUANCHANG CHEN

초록

本研究以韩国H大学中文专业的45名学生为调查对象，探讨了他们观看中文视频的动机及其影响因素。通过分析，发现学习者的观看动机主要分为积极外在动机和内在动机。在积极外在动机中，职业发展是最主要的推动力，学习者希望通过观看中文视频提升自己的职业竞争力。社交媒体和名人的影响也对学习者的观看行为产生了显著影响。在内在动机方面，个人成长和自我价值实现是核心驱动力，学习者通过观看中文视频提升自我素质和能力。性别差异分析显示，女性在积极外在动机和内在动机上的得分显著高于男性，尤其在社会动机方面，女性更容易受到社交媒体和朋友等外部环境的影响。年级差异分析则表明，二年级学生在积极外在动机上的得分较高，受到教师推荐和学习任务的影响较大，而三年级学生的内在动机最为强烈，随着学习时间的增加，学生的自主学习能力和兴趣逐渐增强。本研究不仅揭示了韩国汉语学习者观看中文视频的多重动机，还为汉语教育者和视频内容创作者提供了宝贵的参考意见。研究表明，职业规划、个人兴趣和自主学习需求是学习者观看中文视频的核心动机。未来研究可以进一步探讨中文视频观看动机与学习效果之间的关系，从而为汉语教育提供更加广泛的实证支持。

영어초록

This study examined the motivations and influencing factors behind Chinese video viewing among 45 students majoring in Chinese at H University in Korea. The analysis identified two main types of motivation: positive extrinsic motivation and intrinsic motivation. Among the extrinsic factors, career development emerged as the most significant driver, with students watching Chinese videos to enhance their career competitiveness. Additionally, social media and influencers played a considerable role in shaping students’ viewing behaviors. Regarding intrinsic motivation, personal growth and self-fulfillment were key motivators, as students sought to improve their skills and abilities through video content. The gender analysis revealed that women scored significantly higher than men in both positive extrinsic and intrinsic motivations, especially in social motivation, where women were more influenced by external factors such as social media and peer recommendations. The grade-level analysis showed that second-year students scored higher in positive extrinsic motivation, driven by teacher recommendations and academic tasks, while third-year students displayed the strongest intrinsic motivation. As students advanced in their studies, their self-directed learning abilities and interest grew.
This study sheds light on the diverse motivations driving Chinese video viewing among Korean students of Chinese, offering valuable insights for Chinese language educators and content creators. The findings suggest that career planning, personal interests, and self-directed learning needs are key factors motivating students to watch Chinese videos. Future research could explore the connection between viewing motivations and learning outcomes, providing broader empirical support for Chinese language education.

참고자료

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