엑스포 전시공간에 표현된 키네티시즘 특성에 관한 연구 (A Study on the Characteristics of Kineticism Expressed in the EXPO Exhibition Space)

서지정보

· 발행기관 : 대한전시디자인학회
· 수록지 정보 : 전시디자인연구 / 18권 / 2호 / 63 ~ 70페이지
· 저자명 : 정용해, 유은미

초록

월드컵,올림픽과함께세계3대대형국제행사로꼽히는엑 스포는 국가의 경제력을 홍보하는 산업적 측면뿐만 아니라 문화, 예술을포함한종합문화행사로발전하고있다. 참가국 들은자국의산업, 기술, 문화, 자연등을한장소에서홍보 할수있는기회의역할로활용하고있으며,그에따른홍보 및전시방법도다양하게발전하고있다.전시공간은다양한 미디어기술활용과감성적체험을극대화시키는다양한전 시기법이시도되는장이었다. 이러한시대적배경에서이연 구는 비롯되었다. 미디어를 활용한전시디자인의 발전은더 이상기술적의미에만머무르지않는다.메타버스로의진입은 이미현실이되었으며,미디어는가장빠르게진화하고있는 예술영역이다. 이는과학과예술의결합을시도했던키네티 시즘(kineticism)의등장과상당한유사성이있다. 이연구는 연구자의선행연구를바탕으로2015밀라노엑스포국가관6 곳에표현된키네틱적연출사항들을종합비교하여분석하였 다.사용자발걸음을따라스토리가전개되는내러티브요소 사용이가장두드러졌으며,국가별전시특성에따른퍼포먼 스요소와,미디어요소가쌍방향상호작용을시도했던키네 티시즘특징으로사용되었음을알수있었다. 후속연구를통 해이시대기술과예술융합으로장차구현할또다른전시 공간예측에기여할수있을것으로기대한다.

영어초록

EXPOisconsideredasoneofthelargest eventsthat are listedamongthetopthreeinternational eventsalongwith theOlympicsandtheWorldCup.Theparticipatingnations take it as a good opportunity to advertise their industry, technology, culture, and nature in one space which eventually is followed by the diversification of methods used for such advertisement and exhibition. The recent exhibition space has become the scene of various media technologies and other display techniques for both sentiments and experience. This study started in this background. The development of exhibition design using media is no longer limited to technical meaning. The metaversehasalreadybecomeareality, andmediais the fastest-evolving art field. This is very similar to the emergence of kineticism, which attempted to combine science and art. Based on the researcher's previous research, this study compared and analyzed the kinetic exhibitions of 6 national pavilions of Milano Expo 2015. The narrative elements in which the story develops following the user's footsteps was the most prominent. The performance elements and media elements according totheexhibitioncharacteristicsofeachcountrywereused as the characteristics of kineticism that attempted two-wayinteraction.

참고자료

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