‘위대한 지도자’ 티토와 티토 향수 그리고 포스트 유고슬라비아 정체성 (‘Great Leader’ Tito and Titostalgia in Post-Yugoslavia)

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초록

This paper aims to look into the recent phenomenon of Titostalgia for the ex-Yugoslavia’s late leader Josip Broz Tito. The Titostalgia began to appear right after the fall of Yugoslavia in early 1990s, and ever since gets intensified. It appears in various forms from the portraits of Tito hanging on the office wall, mineral water and wines named after him, to the pilgrimage tour to his birthplace in Kumrovec.
The paper puts forward an argument that the widespread Titostaglia is closely related to Tito’s consumerist policy of bolji život or better living. Throughout his ruling period, Tito went to great lengths to stir up and then to satisfy the desires for better living amongst the Yugoslav public. He did so, as a way to enhance his legitimacy and to enlist public support for his regime, resisting to be integrated either into the Soviet communism on one side or the Western capitalism on the other during the Cold War. As a result, ordinary people of Yugoslavia were able to enjoy higher quality of living than ever before in the history of South Slavs.
This fond and living memory of their life under Tito has turned into Titostalgia after the destruction of Yugoslavia. In the unstable and even dire conditions of living in some parts of post-Yugoslavia, the people look back on the time when they had a good time or even golden time. This does not mean, as some researches suggest, that the worse conditions of living in post-Yugoslavia would force the people to eulogize their past time, even though the past was not great. The past, as far as the people of former Yugoslavia are concerned, was great on its own, regardless of the current situations that they would unhappily have to accept.

영어초록

This paper aims to look into the recent phenomenon of Titostalgia for the ex-Yugoslavia’s late leader Josip Broz Tito. The Titostalgia began to appear right after the fall of Yugoslavia in early 1990s, and ever since gets intensified. It appears in various forms from the portraits of Tito hanging on the office wall, mineral water and wines named after him, to the pilgrimage tour to his birthplace in Kumrovec.
The paper puts forward an argument that the widespread Titostaglia is closely related to Tito’s consumerist policy of bolji život or better living. Throughout his ruling period, Tito went to great lengths to stir up and then to satisfy the desires for better living amongst the Yugoslav public. He did so, as a way to enhance his legitimacy and to enlist public support for his regime, resisting to be integrated either into the Soviet communism on one side or the Western capitalism on the other during the Cold War. As a result, ordinary people of Yugoslavia were able to enjoy higher quality of living than ever before in the history of South Slavs.
This fond and living memory of their life under Tito has turned into Titostalgia after the destruction of Yugoslavia. In the unstable and even dire conditions of living in some parts of post-Yugoslavia, the people look back on the time when they had a good time or even golden time. This does not mean, as some researches suggest, that the worse conditions of living in post-Yugoslavia would force the people to eulogize their past time, even though the past was not great. The past, as far as the people of former Yugoslavia are concerned, was great on its own, regardless of the current situations that they would unhappily have to accept.

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