실버세대의 연령 그룹 별 색채감성 비교 분석 - 단색을 중심으로 (A Comparative Study on Color Emotion by Age Groups of The Elderly - Focused on single color)

서지정보

· 발행기관 : 한국색채학회
· 수록지 정보 : 한국색채학회논문집 / 30권 / 3호 / 47 ~ 55페이지
· 저자명 : 최지인, 최종석, 이현진

초록

This research is the study on color emotion by age groups of the elderly. In general, most countries have adopted the chronological age of 60 or 65 years as a definition of ‘elderly’. Globally, aging has been rapidly increased as well as itself aged. By 2050, the share of those aged 80 and over will grows more than three times compared to 2013.(UN, 2013) The rise of average life expectancy results in diversification of layers of age, which has occurred between the elderly to have different features physically, psychologically and socially. Therefore, the elderly group requires to be divided according to a narrow sense. This study was conducted to compare a middle-old group(aged 65-74) with an old-old group(aged 75-84) on color emotion for single color. Aging process has accelerated with age. Commonly, aging visual causes serious symptoms of visual problems, which is difficulty of cognition on cold color, and vision yellowing. As such, it will cause the differences in both color cognition and color emotion between two groups(middle-old, old-old). In this study, emotional adjectives on single color have been derived, and color emotion was examined. The result has been analyzed by SD(semantic differential) method. In conclusion, emotional differences have been found on single color between the two groups. This research indicates that blue had moderate emotional differences in comparison to warm color. However, white had the most distinctive differences. Furthermore, the emotional adjective of texture, soft-hard, frequently happened to show dissimilar results. As the rise of the elderly industries, the study of the elderly needs to have segmentation of the elderly group with age in order to find out accurate and valuable results. It is expected to be used in color marketing and accessible design for the elderly.

영어초록

This research is the study on color emotion by age groups of the elderly. In general, most countries have adopted the chronological age of 60 or 65 years as a definition of ‘elderly’. Globally, aging has been rapidly increased as well as itself aged. By 2050, the share of those aged 80 and over will grows more than three times compared to 2013.(UN, 2013) The rise of average life expectancy results in diversification of layers of age, which has occurred between the elderly to have different features physically, psychologically and socially. Therefore, the elderly group requires to be divided according to a narrow sense. This study was conducted to compare a middle-old group(aged 65-74) with an old-old group(aged 75-84) on color emotion for single color. Aging process has accelerated with age. Commonly, aging visual causes serious symptoms of visual problems, which is difficulty of cognition on cold color, and vision yellowing. As such, it will cause the differences in both color cognition and color emotion between two groups(middle-old, old-old). In this study, emotional adjectives on single color have been derived, and color emotion was examined. The result has been analyzed by SD(semantic differential) method. In conclusion, emotional differences have been found on single color between the two groups. This research indicates that blue had moderate emotional differences in comparison to warm color. However, white had the most distinctive differences. Furthermore, the emotional adjective of texture, soft-hard, frequently happened to show dissimilar results. As the rise of the elderly industries, the study of the elderly needs to have segmentation of the elderly group with age in order to find out accurate and valuable results. It is expected to be used in color marketing and accessible design for the elderly.

참고자료

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