The Bandwagon Effect

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The bandwagon effect is a psychological phenomenon whereby people adopt certain behaviors, styles, or beliefs simply because they see that others are doing the same. As more people come to believe in something, others move to "hop on the bandwagon" regardless of the underlying evidence or personal beliefs, which they may ignore or override. This lack of individual critical thinking can have enormous implications when it is widespread - often fueling social and political movements that may not be all that good.

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