ob
- 최초 등록일
- 2022.07.07
- 최종 저작일
- 2022.03
- 17페이지/ MS 워드
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The Field of Organizational Behavior
Organizational behavior (OB) is a social science that attempts to describe, explain, and predict human behavior in organizational contexts. Put simply, the essence of OB is people in organizations. One of the most effective ways for organizations to build a competitive advantage is through their people. That is, no two organizations have the same people, and thus no other firm can duplicate the particular capabili-ties of those people. Organizational behavior scientists are dedicated to studying how individuals, groups, and organizations can be most effective. As a result, understanding and managing OB is thus essential to organizational success and is this book's primary theme. OB is often called a hybrid field. The reason is that it draws many insights from other disciplines such as psychology, sociology, economics, political science, and strategic management.
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