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목차

Executive Summary
Statement of Need
Environmental Analysis
Strengths
Weaknesses
Opportunities
Threats
Objectives
One-Year Marketing Objectives
Three-Year Marketing Objectives
Competitive Position
Cost Leadership
Differentiation
Customer Intimacy
Segmenting-Targeting-Positioning
Market Needs
Target Markets
Market – Product Grid
Positioning
Product-Place-Promotion-Price
Product
Place
Promotion
Price
Implementation-Control
Implementation
Control
Appendix 1 – Earnings Projection

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Executive Summary

In Your Face Advertising is a unique new advertising firm that uses digital LCD technology to promote products for its clients in a mobile video sign format.

With traditional advertising mediums’ fees rising exponentially, businesses are looking for innovative new cost effective forums to present their products and services. In Your Face Advertising provides an inexpensive alternative to businesses, individuals, and non-profit organizations. Our low operating costs allows us to pass our savings on to our clients, permitting us to provide our service for a reasonable fee. Our creative team works closely with our clients to ensure they are satisfied with the way they are promoted to consumers. The ability to make on demand changes to advertisements ensures our customers receive maximum benefit from each ad space.

Using current LCD technology mounted on trucks, In Your Face is able to position its advertisements throughout the city targeting consumers at peak traffic periods.

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