Disney

목차

1. What do you think were the key success factors for Disney during the Walt Disney years?
2. Evaluate Disney`s corporate strategy during the Walt Disney era. What role did Disney`s array of businesses play in its success? Which divisions provided greater “synergy” than others? Why?
3. Assess Disney`s corporate strategy under Eisner. How has the underlying logic changed since the days of Walt Disney? Do you think Disney`s corporate strategy has become more or less compelling?

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1. What do you think were the key success factors for Disney during the Walt Disney years?
I think that key success factors could be three. First was that they maintained horizontal company structure. Considering their industry, which need creativity and freely discussion air as important factor, horizontal structure was quiet crucial point for success. Without job titles, employees could think that everyone is equal. This leads to creative culture and high employee loyalty. Second was proper business expansion. Disney continued

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